This audit was generated on June 4, 2026
The data may no longer be up to date.
INVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| what's my share | #13 |  |  |      | ||
| bill divideOpportunity | #65 |  |  |      | ||
| group expense calculatorOpportunity | #78 |  |  |      | ||
| group bill calculatorOpportunity | #80 |  |  |     | ||
| bill splitterOpportunity | Not ranked | — | — |      | ||
| split bill calculatorOpportunity | Not ranked | — | — |    | ||
| bill split | Not ranked | — | — |  | ||
| split bills | Not ranked | — | — |  | ||
| dinner bill splitter | Not ranked | — | — |      | ||
| expense splitterOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Microsoft OneDrive
Productivity
Split Expenses Pro Tracker
Finance
Share Expenses with Friends
Finance
The TaxFlow Calculator
Finance
Social Networking
DialSplit
Utilities
Split - Receipt Scanner
Finance
UniSplit: Group Bill Split
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Google Pay: Save, Pay, Manage
PhonePe: Secure Payments App
Paytm: Secure UPI Payments
Bajaj Finserv Loans, UPI & FD
YONO SBI:Banking and Lifestyle
HDFC Bank App: Banking & Cards
super.money
My LIC
Navi: UPI, Payments, Insurance
Groww Stocks, Mutual Fund, IPO
True Balance - Personal Loan
IDFC FIRST Bank: MobileBanking
Moneyview: Loans, Credit Cards
BHIM Bharat's Own Payments App
Kotak Bank: 811 Mobile App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a modest quality score but is severely underperforming in keyword rankings and chart visibility, resulting in a visibility score of 12/100. Immediate focus should be on keyword optimization and acquiring reviews to boost rankings.
Only 4 of the 10 analyzed keywords rank, with the highest position at #13 for "what's my share" (traffic 59). The majority of core terms like "bill splitter" and "split bill calculator" are not ranked, limiting discoverability.
Charts score is 0%, meaning the app does not appear in any top‑download or top‑revenue charts, which further reduces organic exposure and user acquisition.
Keywords such as "group expense calculator" (traffic 21, difficulty 15, rank 78) and "dinner bill splitter" (traffic 18, difficulty 19, not ranked) have low competition. Adding these to the keyword field can quickly improve rankings.
The description emphasizes speed, no ads, no tracking, and offline use, which are strong selling points. Highlighting these in the subtitle and screenshots can improve conversion rates.
Competitors only share one keyword each, indicating untapped keyword space. By occupying niche terms like "group bill calculator" (traffic 39, difficulty 21, rank 80) the app can dominate a segment of the market.
- 1Revise title, subtitle, and keyword list to include high‑traffic, low‑difficulty terms (e.g., "group expense calculator", "dinner bill splitter", "group bill calculator").
- 2Create new screenshots with text overlays that showcase "No ads, No tracking, Instant split" to boost conversion.
- 3Implement an in‑app prompt after a successful split to encourage 5‑star ratings and collect user reviews.
- 4Run A/B tests on subtitle copy and icon to identify the highest click‑through combination.
- 5Localize metadata (title, subtitle, keywords) for top markets to capture additional organic traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1512 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of What's My Share: Split Bills?
What's My Share: Split Bills has a visibility score of 12 out of 100 on the Apple App Store (IN). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 4, 2026.
On how many keywords does What's My Share: Split Bills rank?
What's My Share: Split Bills is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of What's My Share: Split Bills?
Based on shared keyword rankings, the most frequent competitors of What's My Share: Split Bills are Microsoft OneDrive, Facebook, Split Expenses Pro Tracker. These apps appear next to What's My Share: Split Bills on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is What's My Share: Split Bills in on the Apple App Store?
What's My Share: Split Bills is listed in the Finance category on the Apple App Store.
How can What's My Share: Split Bills improve its App Store Optimization?
Based on this audit, What's My Share: Split Bills should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to What's My Share: Split Bills.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.