This audit was generated on June 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mymte | #1 | — |  |     | ||
| electric bill pay | #58 |  |  |      | ||
| electricity bill | #71 |  |  |     | ||
| bill pay | Not ranked | — | — |  | ||
| energy usageOpportunity | Not ranked | — | — |      | ||
| outage reporting | Not ranked | — | — |      | ||
| account manager | Not ranked | — | — |      | ||
| utility paymentOpportunity | Not ranked | — | — |      | ||
| energy consumption | Not ranked | — | — |    | ||
| outage trackerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SP: Utilities & EV Charging
Tools
Electricity Bill Online Check
Tools
MyTriCountyTX
Tools
CenterPoint Energy My Account
Business
Energy Cost: Save on Your Bill
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
Cleanup: Phone Storage Cleaner
Buns and Bounce Home Screen
PDF Reader: Viewer, PDF Editor
Google Authenticator
Phone Cleaner & Toolset
QR & Barcode Scanner
Proton VPN: Fast & Secure VPN
Move to iOS
Network WiFi Scan
Secure Cleaner
Cleaner Toolbox
Google Translate
ViruSweep - Antivirus & Clean
Norton360 Antivirus & Security
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
myMTE has a solid quality score (88%) and dominates its brand keyword, but its overall visibility is low (21/100) due to poor keyword coverage, no category ranking, and missing high‑KEI opportunities.
The app ranks #1 for the exact brand term "mymte" with excellent KEI (1.93) and traffic (56). Leverage this position by ensuring the brand keyword remains prominent in the title and description.
Only 3 of the 10 analyzed keywords are ranked, yielding a Keywords Score of 21%. The app fails to rank for any of the high‑KEI terms (e.g., "energy usage", "utility payment"), limiting discoverability.
The app is not ranked in the Tools category and has a 0% Charts Score, indicating low install velocity relative to competitors. This hurts organic lift and user trust.
This keyword has good difficulty (35) and a high KEI (0.97) with 34 monthly searches. Adding "energy usage" to the title/short description and emphasizing the usage‑monitoring feature can capture this demand.
With difficulty 32, KEI 0.94 and 30 searches, "utility payment" is a winnable term. Highlight the bill‑pay function and embed the phrase in the long description and promotional copy.
Difficulty 37 and KEI 0.68 make "outage tracker" a solid target. Add this phrase to screenshots, feature graphic, and the description’s outage‑reporting section.
- 1Revise app title and short description to include "energy usage", "utility payment" and "outage tracker" while retaining the brand term "myMTE".
- 2Rewrite the long description (first 500 chars) to naturally embed the three high‑KEI keywords and create dedicated bullet points for each feature.
- 3Update visual assets (screenshots, feature graphic) to showcase energy‑usage monitoring, utility bill payment, and outage‑tracking capabilities, adding overlay text with the target keywords.
- 4Launch a user‑acquisition push (e.g., referral incentive or limited‑time discount) to boost installs, drive reviews, and improve the Charts Score.
- 5Set up weekly competitor keyword monitoring and add any additional high‑KEI, low‑difficulty terms that competitors rank for but myMTE does not.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1747 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of myMTE?
myMTE has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 26, 2026.
On how many keywords does myMTE rank?
myMTE is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of myMTE?
Based on shared keyword rankings, the most frequent competitors of myMTE are MyTriCountyTX, SP: Utilities & EV Charging, CenterPoint Energy My Account. These apps appear next to myMTE on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is myMTE in on the Google Play?
myMTE is listed in the Tools category on the Google Play.
How can myMTE improve its App Store Optimization?
Based on this audit, myMTE should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to myMTE.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.