This audit was generated on April 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| forma | #4 |  |  |    | ||
| pdf converter | #15 |  |  |      | ||
| pdf filler | #16 |  |  |     | ||
| convert to pdf | #19 |  |  |  | ||
| pdf creator | #20 | |  |    | ||
| pdf writer | #20 |  |  |   | ||
| edit pdf | #32 | |  |  | ||
| pdf editor | #36 | |  | | ||
| pdf converter tool | #41 |  |  |    | ||
| fill and signOpportunity | #57 |  |  |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Adobe Scan AI PDF Scanner, OCR
Business
PDF Editor: Fill, Sign & Scan
Productivity
Forma
Health & Fitness
Image to PDF - PDF Maker
Productivity
Form Filler: Create & Sign PDF
Productivity
Forma Pilates
Health & Fitness
ALPDF:Edit, View & Convert PDF
Productivity
Smallpdf: Scanner & PDF Editor
Productivity
Lumin: View, Edit, Share PDF
Productivity
e-taxfiller: Edit PDF forms
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Microsoft Authenticator
DoorDash - Dasher
Zoom Workplace
ADP Mobile Solutions
Uber - Driver: Drive & Deliver
FedEx Mobile
UKG Pro
Workday
Amazon Flex
LinkedIn: Community & Network
Square Point of Sale: Payment
Permission Guard
Spark Driver
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Forma ranks well for its core brand keyword but overall visibility is moderate (58/100) due to low chart presence and sub‑optimal rankings for high‑traffic PDF terms. The main priority is to boost keyword rankings and chart performance while leveraging its strong rating and quality score.
The app has a 78% Quality Score and a 4.5‑star rating from over 5,200 reviews, indicating solid user satisfaction and technical health. Maintain this by continuing prompt updates and monitoring crash reports.
"forma" ranks #4 with 58 traffic despite a difficulty of 83, showing strong brand recognition. Keep the brand name in the title and consider a subtle tagline to preserve this advantage.
Charts Score is 0%; the app isn’t ranked in global or category charts, limiting organic install velocity. This is a critical gap that suppresses the overall Visibility Score.
Key high‑traffic terms such as "pdf editor" (rank 36), "edit pdf" (rank 32), and "fill and sign" (rank 57) sit far from the top 10, while difficulty scores are 80+, 80, and 51 respectively. Better positioning on these keywords would capture a larger share of search traffic.
Keywords like "pdf filler" (rank 16, difficulty 47) and "pdf converter tool" (rank 41, difficulty 46) have moderate difficulty and decent traffic. Optimizing the short description, promo text, and in‑app copy for these terms can push them into the top 10.
- 1Revise the app title to include a high‑traffic term (e.g., "Forma PDF Editor & Converter") while keeping the brand front‑loaded.
- 2Add the top‑performing long‑tail keywords (pdf filler, pdf converter tool) to the short description and promotional text, ensuring natural language flow.
- 3Launch a user‑acquisition campaign focused on converting existing installs into active users to improve daily active users, which feeds chart algorithms.
- 4Implement an in‑app review prompt targeting satisfied users to increase the review count and sustain the 4.5‑star rating.
- 5Localize the store listing for English‑speaking high‑traffic regions and monitor keyword rankings weekly to adjust metadata iteratively.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3633 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Forma: PDF Editor & Converter?
Forma: PDF Editor & Converter has a visibility score of 58 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 16, 2026.
On how many keywords does Forma: PDF Editor & Converter rank?
Forma: PDF Editor & Converter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Forma: PDF Editor & Converter?
Based on shared keyword rankings, the most frequent competitors of Forma: PDF Editor & Converter are Adobe Scan AI PDF Scanner, OCR, PDF Editor: Fill, Sign & Scan, Forma. These apps appear next to Forma: PDF Editor & Converter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Forma: PDF Editor & Converter in on the Google Play?
Forma: PDF Editor & Converter is listed in the Business category on the Google Play.
How can Forma: PDF Editor & Converter improve its App Store Optimization?
Based on this audit, Forma: PDF Editor & Converter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Forma: PDF Editor & Converter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.