This audit was generated on June 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| simple plate | #1 | Live trend | — |  | |||
| recipe ideasOpportunity | Not ranked | Live trend | — | — | |||
| cook with ingredientsOpportunity | Not ranked | Live trend | — | — | |||
| meal planner | Not ranked | Live trend | — | — | |||
| grocery list | Not ranked | Live trend | — | — | |||
| kitchen recipesOpportunity | Not ranked | Live trend | — | — | |||
| what to cookOpportunity | Not ranked | Live trend | — | — | |||
| recipe generator | Not ranked | Live trend | — | — | |||
| ingredient based recipesOpportunity | Not ranked | Live trend | — | — | |||
| cooking ideasOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Plates: Simple Workout Tracker
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Simple Plate currently has minimal visibility, ranking only for its brand keyword with a visibility score of 14/100. The primary priority is to broaden keyword coverage and boost user engagement signals to improve rankings and downloads.
The app ranks #1 for the exact‑match keyword "simple plate" (traffic 36, difficulty 32), giving it immediate discoverability for users searching the brand name. Leverage this by keeping the brand keyword in the title and reinforcing it in the short description.
Only 1 of the 10 target keywords is ranked; high‑traffic terms like "recipe ideas" (traffic 46) and "meal planner" (traffic 69) are not appearing at all. This limits organic reach and contributes to the low Keywords Score (15%).
The app has 0 reviews, resulting in a missing social proof signal that affects both ranking algorithms and conversion rates. Absence of reviews also drags down the Quality Score (50%).
Incorporate high‑traffic, low‑to‑medium difficulty keywords (e.g., "recipe ideas", "grocery list", "meal planner") into the title (max 30 characters) and short description. This can immediately lift the Keywords Score and drive more impressions.
Current visibility lacks chart placement, suggesting low click‑through rates. Adding localized screenshots that showcase AI‑generated recipes, calorie breakdowns, and the grocery‑list feature, plus a short video, can improve conversion and the Quality Score.
All analyzed keywords are English‑only; expanding into key markets (e.g., Spanish, French) with translated titles, descriptions, and localized keyword lists can capture additional traffic, especially for generic terms like "cooking ideas".
- 1Revise the app title to include 1‑2 high‑traffic keywords (e.g., "Simple Plate – Recipe Ideas & Meal Planner").
- 2Rewrite the short description to embed top keywords such as "grocery list", "cooking ideas", and "recipe generator" while staying within the 80‑character limit.
- 3Launch an in‑app prompt or email campaign encouraging users to leave 5‑star reviews after their first recipe generation.
- 4Create 4‑5 localized screenshot sets (English, Spanish, French) highlighting AI recipe results, calorie/macros, and grocery‑list creation.
- 5Add a short demo video (≤15 seconds) to the store listing that demonstrates selecting ingredients and receiving a recipe.
Category Ranking
Food & Drink chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simple Plate?
Simple Plate has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
On how many keywords does Simple Plate rank?
Simple Plate is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simple Plate?
Based on shared keyword rankings, the most frequent competitors of Simple Plate are Plates: Simple Workout Tracker. These apps appear next to Simple Plate on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simple Plate in on the Google Play?
Simple Plate is listed in the Food & Drink category on the Google Play.
How can Simple Plate improve its App Store Optimization?
Based on this audit, Simple Plate should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Plate.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.