How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dino initiative | #1 | — |  |     | ||
| mental health | Not ranked | — | — |      | ||
| emotional wellness | Not ranked | — | — |      | ||
| self care | Not ranked | — | — |    | ||
| mindfulness app | Not ranked | — | — |     | ||
| anxiety relief | Not ranked | — | — |     | ||
| mood tracker | Not ranked | — | — |      | ||
| gratitude journal | Not ranked | — | — |      | ||
| breathing exercises | Not ranked | — | — |     | ||
| daily affirmations | Not ranked | — | — |    |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Games
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
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Tolan: Alien Best Friend
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WeWard - Walking Rewards App
Aetna Health
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Dino Initiative has a perfect quality score and ranks #1 for its brand keyword, but its overall visibility is very low due to lack of rankings for high‑traffic wellness keywords, no user reviews, and no category placement.
The app ranks #1 for the exact match keyword "dino initiative" with a traffic potential of 37 and difficulty 36, giving a solid foundation for brand awareness.
9 out of the top 10 target keywords (e.g., "mental health", "anxiety relief", "mood tracker") are not ranked despite combined traffic of over 500 searches and moderate difficulty, severely limiting discoverability.
The app has a 5.0 rating with 0 reviews, which signals low credibility to new users and can hurt conversion rates and algorithmic ranking.
Add the high‑traffic, medium‑difficulty keywords (mental health, anxiety relief, mood tracker, gratitude journal, daily affirmations) to the 100‑character keyword field and sprinkle them naturally throughout the subtitle and description.
Rewrite the subtitle (max 30 chars) to include two primary keywords (e.g., "Mental Health & Anxiety Relief"). Revise the first 200 characters of the description to embed at least three target keywords while keeping the message clear.
Competitor "Dino mutant : T‑Rex" shares only one keyword and is ranked behind. Use this gap by targeting additional related keywords and highlighting unique features (e.g., gratitude notes, breathing exercises) to capture their audience.
Actionable recommendations to improve your visibility
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Dino Initiative has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
Dino Initiative is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Dino Initiative are Dino mutant : T-Rex. These apps appear next to Dino Initiative on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Dino Initiative is listed in the Health & Fitness category on the Apple App Store.
Based on this audit, Dino Initiative should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Dino Initiative.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US