This audit was generated on June 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dino initiative | #1 | — |  |     | ||
| mental healthOpportunity | Not ranked | — | — |      | ||
| emotional wellnessOpportunity | Not ranked | — | — |      | ||
| self care | Not ranked | — | — |    | ||
| mindfulness appOpportunity | Not ranked | — | — |     | ||
| anxiety reliefOpportunity | Not ranked | — | — |     | ||
| mood trackerOpportunity | Not ranked | — | — |      | ||
| gratitude journal | Not ranked | — | — |      | ||
| breathing exercisesOpportunity | Not ranked | — | — |     | ||
| daily affirmations | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Dino mutant : T-Rex
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
AllTrails: Hike, Bike & Run
MyFitnessPal: Calorie Counter
Oura
MenuFit - Healthy Eating Out
Cronometer: Calorie Counter
Tolan: Alien Best Friend
LADDER Strength Training Plans
Crunch Fitness
WeWard - Walking Rewards App
Aetna Health
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Dino Initiative has a perfect quality score and ranks #1 for its brand keyword, but its overall visibility is very low due to lack of rankings for high‑traffic wellness keywords, no user reviews, and no category placement.
The app ranks #1 for the exact match keyword "dino initiative" with a traffic potential of 37 and difficulty 36, giving a solid foundation for brand awareness.
9 out of the top 10 target keywords (e.g., "mental health", "anxiety relief", "mood tracker") are not ranked despite combined traffic of over 500 searches and moderate difficulty, severely limiting discoverability.
The app has a 5.0 rating with 0 reviews, which signals low credibility to new users and can hurt conversion rates and algorithmic ranking.
Add the high‑traffic, medium‑difficulty keywords (mental health, anxiety relief, mood tracker, gratitude journal, daily affirmations) to the 100‑character keyword field and sprinkle them naturally throughout the subtitle and description.
Rewrite the subtitle (max 30 chars) to include two primary keywords (e.g., "Mental Health & Anxiety Relief"). Revise the first 200 characters of the description to embed at least three target keywords while keeping the message clear.
Competitor "Dino mutant : T‑Rex" shares only one keyword and is ranked behind. Use this gap by targeting additional related keywords and highlighting unique features (e.g., gratitude notes, breathing exercises) to capture their audience.
- 1Revise the app title/subtitle to incorporate two high‑traffic keywords while preserving the brand name.
- 2Populate the keyword field with the top 5 unranked keywords: mental health, anxiety relief, mood tracker, gratitude journal, daily affirmations.
- 3Rewrite the description's opening 200 characters to naturally include at least three of those keywords.
- 4Implement an in‑app prompt after 3‑5 sessions asking users to rate and review, aiming for at least 30 reviews in the next month.
- 5Add localized keyword variations and run A/B tests on screenshots that showcase the gratitude and breathing‑exercise features.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Dino Initiative?
Dino Initiative has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
On how many keywords does Dino Initiative rank?
Dino Initiative is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Dino Initiative?
Based on shared keyword rankings, the most frequent competitors of Dino Initiative are Dino mutant : T-Rex. These apps appear next to Dino Initiative on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Dino Initiative in on the Apple App Store?
Dino Initiative is listed in the Health & Fitness category on the Apple App Store.
How can Dino Initiative improve its App Store Optimization?
Based on this audit, Dino Initiative should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Dino Initiative.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.