This audit was generated on June 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| texas farm bureau | #1 | — |  |     | ||
| insurance mobileOpportunity | #70 |  |  |      | ||
| insurance paymentsOpportunity | #82 |  | |   | ||
| auto id cardOpportunity | Not ranked | — | — |      | ||
| roadside assistanceOpportunity | Not ranked | — | — |      | ||
| file claimsOpportunity | Not ranked | — | — |      | ||
| policy informationOpportunity | Not ranked | — | — |      | ||
| mobile walletOpportunity | Not ranked | — | — |      | ||
| insurance agentOpportunity | Not ranked | — | — |    | ||
| car insurance | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TN Farm Bureau Member Savings
Lifestyle
Grange Mobile
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
Kalshi: Trade News & Sports
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Progressive
Klarna: Smarter everyday money
Trump Accounts: Official App
Chase Mobile
Bank of America Mobile Banking
Propel EBT & SNAP Benefits
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app’s ASO performance is very low (15/100) with only 3 of 10 target keywords ranked and a poor quality score of 25%. Immediate focus should be on expanding keyword coverage and improving app credibility to boost visibility.
The exact‑match keyword "texas farm bureau" ranks #1 with 50 monthly searches and moderate difficulty (42), giving the app strong organic visibility for its brand term.
Only 3 of the 10 analyzed keywords rank, leaving high‑traffic terms like "car insurance" (76 searches) and "roadside assistance" (46 searches) unranked, which caps discovery potential.
Incorporate high‑volume, relevant terms such as "auto ID card", "insurance mobile" and "car insurance" into the app title or subtitle to capture additional search traffic without exceeding the 30‑character limit.
Rewrite the first 500 characters to embed top‑performing keywords (e.g., "insurance mobile", "roadside assistance", "file claims", "car insurance") while maintaining readability, which can improve keyword relevance scores.
A 3.0 rating from 139 reviews and a quality score of 25% indicate low user satisfaction; this suppresses rankings and conversion rates.
- 1Add high‑traffic keywords (car insurance, roadside assistance, auto ID card) to the app title/subtitle within character limits.
- 2Rewrite the short description and feature list to naturally include top keywords and highlight unique features like biometric sign‑in.
- 3Launch an in‑app review prompt to boost the number of 4‑5 star reviews and aim for a rating above 4.2.
- 4Update screenshots and add a short demo video that showcase claims filing, mobile wallet integration, and roadside assistance.
- 5Conduct competitor keyword gap analysis and target the two shared keywords where "Insurance Agent" outranks you, using localized copy and A/B testing.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Short description
Your app description is only 397 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Texas Farm Bureau Insurance?
Texas Farm Bureau Insurance has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 8, 2026.
On how many keywords does Texas Farm Bureau Insurance rank?
Texas Farm Bureau Insurance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Texas Farm Bureau Insurance?
Based on shared keyword rankings, the most frequent competitors of Texas Farm Bureau Insurance are Insurance Agent, TN Farm Bureau Member Savings, Grange Mobile. These apps appear next to Texas Farm Bureau Insurance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Texas Farm Bureau Insurance in on the Google Play?
Texas Farm Bureau Insurance is listed in the Finance category on the Google Play.
How can Texas Farm Bureau Insurance improve its App Store Optimization?
Based on this audit, Texas Farm Bureau Insurance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Texas Farm Bureau Insurance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.