This audit was generated on June 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| usa insurance co. | #1 | — |  |     | ||
| insurance support | #5 |  |  |    | ||
| local insurance | #31 |  |  |    | ||
| insurance payment | #33 |  |  |   | ||
| insurance claim | #38 |  |  |    | ||
| insurance branch | #69 |  |  |     | ||
| submit claimOpportunity | Not ranked | — | — |      | ||
| claim assistance | Not ranked | — | — |    | ||
| billing info | Not ranked | — | — |      | ||
| customer support | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Farmers Insurance Inc.
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Liberty Mutual Mobile
Finance
Insurance & Policy Management
Business
Probus Insurance
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GEICO Mobile - Car Insurance
Finance
Mirascon Insurance
Auto & Vehicles
PayPal - Pay, Send, Save
Finance
Falcon Insurance Company
Finance
Insurance Exam Prep Pro
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Auto & Vehicles chart position
CARFAX - New & Used Cars
Shell: Fuel, Charge & More
ParkMobile: Park. Pay. Go.
CarGurus: Used & New Cars
Toyota
Cars.com: Buy and sell cars
Autotrader: Shop Cars For Sale
Boat Trader
PayByPhone
KeyConnect Digital Car Key
Marathon ARCO Rewards
Carvana: Buy/Sell Used Cars
RepairSolutions2
CarMax: Used Cars for Sale
AutoZone Auto Parts & Repair
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
USA Insurance Co. has modest ASO health with a brand‑name rank #1 but overall visibility is low (34/100). The primary priority is to capture high‑KEI claim‑related keywords and build early credibility through reviews.
Only 6 of the 10 target keywords are ranked, and the app misses all high‑KEI terms. Rankings like "insurance claim" (rank 38, KEI 1.12) and "insurance payment" (rank 33, KEI 1.21) are outside the top 10, limiting discoverability.
The top winnable keyword "submit claim" has traffic 35, difficulty 35 and an excellent KEI of 1. Adding this exact phrase to the app title, short description, and headline can push it into the top 10 and drive meaningful traffic.
Keywords "insurance claim" (KEI 1.12) and "insurance payment" (KEI 1.21) have strong demand‑to‑difficulty ratios. Strengthening their presence in the long description and feature list can lift them from rank 30‑40 into the top 20.
The app currently has 0 reviews, pulling the Quality Score down to 40%. Early positive reviews improve trust, affect the Google Play algorithm, and can increase conversion rates.
The exact brand name "usa insurance co." ranks #1 (traffic 15). Leveraging this authority by reinforcing the brand in the title and icon can retain existing discoverability while expanding into broader terms.
- 1Add "Submit Claim" to the app title and short description; place it within the first 30 characters.
- 2Rewrite the long description to include high‑KEI phrases: "insurance claim", "insurance payment", and "submit claim" in feature bullet points and FAQs.
- 3Insert the same high‑KEI keywords as Google Play metadata tags and in the app bundle (AAB) asset files.
- 4Implement an in‑app review prompt after a claim is successfully submitted, aiming for at least 20% review conversion in the first 200 users.
- 5Update screenshots and the feature graphic to showcase the claim submission flow, highlighting the new "Submit Claim" call‑to‑action.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): insurance support.
Short description
Your app description is only 430 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of USA Insurance Co.?
USA Insurance Co. has a visibility score of 34 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
On how many keywords does USA Insurance Co. rank?
USA Insurance Co. is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of USA Insurance Co.?
Based on shared keyword rankings, the most frequent competitors of USA Insurance Co. are GEICO Mobile - Car Insurance, Farmers Insurance Inc., Mirascon Insurance. These apps appear next to USA Insurance Co. on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is USA Insurance Co. in on the Google Play?
USA Insurance Co. is listed in the Auto & Vehicles category on the Google Play.
How can USA Insurance Co. improve its App Store Optimization?
Based on this audit, USA Insurance Co. should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to USA Insurance Co..
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.