This audit was generated on June 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| insurance navy | #1 | — |  |     | ||
| non-standard auto insurance | #3 |  |  |   | ||
| affordable car insurance | #16 |  |  |    | ||
| sr22 insurance | #23 |  | |   | ||
| auto insurance | #46 |  |  |   | ||
| car insurance | #61 |  |  |  | ||
| homeowners insuranceOpportunity | #65 |  |  |      | ||
| insurance policy managementOpportunity | #97 |  |  |     | ||
| renters insuranceOpportunity | #98 |  |  |     | ||
| mobile insurance appOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Zsic General Insurance
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Seib Insurance & Reinsurance
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Renta Clara: Gestión Alquiler
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USA Insurance Co.
Auto & Vehicles
Navy Federal Credit Union
Finance
Tata AIA Life Insurance
Finance
Cheapest Auto Insurance
Finance
Pronto Insurance - Texas
Finance
Hertz Rent-a-Car
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Zoom Workplace
Microsoft Authenticator
DoorDash - Dasher
ADP Mobile Solutions
Amazon Flex
FedEx Mobile
Uber - Driver: Drive & Deliver
LinkedIn: Community & Network
UPS
UKG Pro
Square Point of Sale: Payment
Spark Driver
Workday
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Insurance Navy has a solid brand presence (rank 1 for its name) but suffers from low overall visibility due to weak rankings on core insurance keywords, a low quality score, and a modest 3.1 rating. Immediate focus should be on boosting keyword relevance and improving app quality to raise the visibility score.
The keyword "insurance navy" ranks #1 with 59 monthly searches and a modest difficulty of 44, securing the app’s brand identity. Maintain this position by protecting the title and monitoring brand mentions.
High‑traffic core terms are poorly placed: "car insurance" #61 (traffic 76), "auto insurance" #46 (traffic 46), "homeowners insurance" #65, and "renters insurance" #98. These gaps cost the most potential installs.
Quality Score is 53% and the app holds a 3.1‑star rating from only 50 reviews, indicating poor user perception and likely low conversion. This drags down visibility and chart eligibility.
"mobile insurance app" shows 45 monthly searches but is not ranked, and "affordable car insurance" is already at #16 with 38 searches. Adding these phrases to metadata can capture immediate traffic.
The description is truncated at 500 characters and lacks keyword density. Adding longer, keyword‑rich copy, new screenshots, and a 30‑second demo video highlighting policy management will boost the Quality Score and conversion rates.
- 1Update title and short description to include top keywords (e.g., "Insurance Navy – Car, Home & Renters Insurance").
- 2Rewrite the full description (≈1500 chars) embedding the 5 highest‑traffic keywords naturally, especially "mobile insurance app" and "affordable car insurance".
- 3Create 5 new high‑resolution screenshots and a short video showcasing policy view, paperless payments, and claim filing; add localized versions for key markets.
- 4Implement an in‑app review prompt after successful policy actions and respond to existing reviews to lift the rating above 4.0.
- 5Launch a limited‑budget install campaign (Google UAC) and run A/B tests on metadata to push the app into the Business category charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2558 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): non-standard auto insurance.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Insurance Navy - Car Insurance?
Insurance Navy - Car Insurance has a visibility score of 59 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 8, 2026.
On how many keywords does Insurance Navy - Car Insurance rank?
Insurance Navy - Car Insurance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Insurance Navy - Car Insurance?
Based on shared keyword rankings, the most frequent competitors of Insurance Navy - Car Insurance are Navy Federal Credit Union, Zsic General Insurance, Tata AIA Life Insurance. These apps appear next to Insurance Navy - Car Insurance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Insurance Navy - Car Insurance in on the Google Play?
Insurance Navy - Car Insurance is listed in the Business category on the Google Play.
How can Insurance Navy - Car Insurance improve its App Store Optimization?
Based on this audit, Insurance Navy - Car Insurance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Insurance Navy - Car Insurance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.