This audit was generated on June 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lease locator | #1 | — |  |     | ||
| oilfield gps | #1 | — |  |    | ||
| lsd finder | #1 | — |  |   | ||
| lsd coordinates | #1 | — | |    | ||
| field location finder | #1 | — |  |    | ||
| oilfield navigation | #3 | |  |   | ||
| well site locator | #7 |  |  |    | ||
| oil and gas mapsOpportunity | #69 |  |  |    | ||
| energy industry mapsOpportunity | Not ranked | — | — |      | ||
| lat long coordinatesOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wellsite Pro - Drilling Calc
Productivity
Fuel Forward
Auto & Vehicles
Oilfield Route - GeoActivity
Maps & Navigation
LandTracker Pro LSD Finder
Tools
HLRBO
Sports
Wellsite Report
Productivity
Fuel Wise 2.0
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
DoorDash - Dasher
Microsoft Authenticator
Microsoft Teams
Zoom Workplace
ADP Mobile Solutions
Amazon Flex
Uber - Driver: Drive & Deliver
FedEx Mobile
Spark Driver
LinkedIn: Community & Network
Square Point of Sale: Payment
UKG Pro
Google Chat
CryptoRush: Crypto Simulator
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app dominates its core niche keywords with top‑1 rankings, but it lacks chart presence and category ranking, limiting broader discoverability. Immediate focus should be on expanding keyword coverage and boosting install velocity to improve chart scores.
Seven of the ten target keywords rank in the top 10, including lease locator (rank 1, traffic 40) and oilfield gps (rank 1, traffic 43). This solid foundation should be maintained by keeping those terms prominent in the title and short description.
The Charts Score is 0%, meaning the app isn’t appearing in global or category top charts. This likely stems from low install velocity and limited user acquisition, which suppresses visibility beyond keyword matches.
Keywords with decent traffic such as "energy industry maps" (traffic 35) and "lat long coordinates" (traffic 37) are not ranked, despite moderate difficulty (≈30‑40). Adding these phrases to the app description and recent update notes can capture additional searches.
The app is not ranked in the Business category. Incorporating category‑specific terms like "field location finder" and emphasizing business‑use cases in the short description can help the Play Store surface it within the category listings.
Competitor Wellsite Pro is ahead with only one shared keyword, indicating a chance to differentiate via unique features (e.g., phone support line, LSD/DLS coordinates). Highlight these in the feature graphic and update notes to attract users seeking specialized tools.
The Quality Score is 88%, leaving room for improvement in assets such as app icon, screenshots, and video. Refreshing visual assets with localized screenshots that showcase LSD coordinate entry can increase conversion rates.
- 1Add unranked high‑traffic keywords (e.g., "energy industry maps", "lat long coordinates") to the app description and recent update notes.
- 2Launch a short‑term install campaign (Google UAC or influencer outreach) to boost daily installs and trigger chart placement.
- 3Rewrite the short description to include category‑specific terms and a clear business value proposition.
- 4Refresh visual assets: new high‑resolution icon, feature graphic, and localized screenshots that demonstrate LSD/DLS and NTS coordinate searches.
- 5Encourage satisfied users to leave 5‑star reviews and respond to existing reviews to lift the overall rating above 4.2.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): oilfield gps, lsd finder, well site locator.
Good visibility score
Score of 79/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Lease Locator Oilfield LSD GPS?
Lease Locator Oilfield LSD GPS has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 9, 2026.
On how many keywords does Lease Locator Oilfield LSD GPS rank?
Lease Locator Oilfield LSD GPS is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Lease Locator Oilfield LSD GPS?
Based on shared keyword rankings, the most frequent competitors of Lease Locator Oilfield LSD GPS are Oilfield Route - GeoActivity, LandTracker Pro LSD Finder, HLRBO. These apps appear next to Lease Locator Oilfield LSD GPS on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Lease Locator Oilfield LSD GPS in on the Google Play?
Lease Locator Oilfield LSD GPS is listed in the Business category on the Google Play.
How can Lease Locator Oilfield LSD GPS improve its App Store Optimization?
Based on this audit, Lease Locator Oilfield LSD GPS should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lease Locator Oilfield LSD GPS.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.