Maine Savings

The app ranks #1 for the exact brand term "maine savings" with a traffic score of 25 and an excellent KEI of 1.14, indicating strong brand awareness. Leverage this position by reinforcing the brand keyword across the title and short description to maintain its top ranking.

Only 1 out of the 10 analyzed keywords is ranked, giving a Keywords Score of 14%. Core banking terms such as "digital banking", "check balance", and "transfer funds" have decent traffic (21‑25) but are not ranking, limiting discoverability.

The top winnable keyword "deposit checks" has a traffic score of 52, difficulty 57 and a good KEI of 0.91. The app is not ranking for it, representing a clear low‑competition win. Incorporate this phrase prominently in the title, short description, and feature list.

Charts Score is 0% with no global or category rankings, meaning the app isn’t appearing in top‑list charts that drive organic installs. This is likely due to low install velocity and weak conversion assets.

The app holds a 3.7‑star rating based on only 109 reviews, which can deter new users and affect ranking algorithms. A higher volume of positive reviews is needed to improve perceived quality.