This audit was generated on July 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| maine savings | #1 | — |  |     | ||
| digital banking | Not ranked | — | — |      | ||
| check balance | Not ranked | — | — |      | ||
| transaction history | Not ranked | — | — |      | ||
| transfer funds | Not ranked | — | — |      | ||
| deposit checksOpportunity | Not ranked | — | — |     | ||
| pay loans | Not ranked | — | — |      | ||
| business accounts | Not ranked | — | — |      | ||
| mobile banking | Not ranked | — | — |   | ||
| online banking | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Maine State Credit Union
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the World Cup
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Testerup: Test & Earn Rewards
Chase Mobile
Klarna: Smarter everyday money
Grant Cash Advance
Progressive
Atlas - Rewards Credit Card
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Maine Savings ranks #1 for its brand keyword but struggles to rank for high‑traffic banking terms, resulting in a low overall visibility score of 15/100. The immediate priority is to capture the winnable “deposit checks” keyword and broaden keyword coverage while boosting ratings and store conversion.
The app ranks #1 for the exact brand term "maine savings" with a traffic score of 25 and an excellent KEI of 1.14, indicating strong brand awareness. Leverage this position by reinforcing the brand keyword across the title and short description to maintain its top ranking.
Only 1 out of the 10 analyzed keywords is ranked, giving a Keywords Score of 14%. Core banking terms such as "digital banking", "check balance", and "transfer funds" have decent traffic (21‑25) but are not ranking, limiting discoverability.
The top winnable keyword "deposit checks" has a traffic score of 52, difficulty 57 and a good KEI of 0.91. The app is not ranking for it, representing a clear low‑competition win. Incorporate this phrase prominently in the title, short description, and feature list.
Charts Score is 0% with no global or category rankings, meaning the app isn’t appearing in top‑list charts that drive organic installs. This is likely due to low install velocity and weak conversion assets.
The app holds a 3.7‑star rating based on only 109 reviews, which can deter new users and affect ranking algorithms. A higher volume of positive reviews is needed to improve perceived quality.
- 1Add the high‑KEI keyword "deposit checks" to the app title (e.g., "Maine Savings – Deposit Checks & Mobile Banking") and short description.
- 2Rewrite the long description to include other high‑traffic terms (digital banking, check balance, transaction history, transfer funds) in natural, benefit‑focused sentences.
- 3Create a bullet‑point feature list highlighting "Deposit Checks", "Check Balance", "Transfer Funds" to reinforce these keywords for the algorithm.
- 4Launch an in‑app prompt campaign to solicit 5‑star reviews, and respond to existing feedback to raise the overall rating above 4.0.
- 5Refresh store assets (high‑resolution screenshots, short video) that showcase the check‑deposit workflow and other key features to improve conversion and drive chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 168 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Maine Savings?
Maine Savings has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 2, 2026.
On how many keywords does Maine Savings rank?
Maine Savings is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Maine Savings?
Based on shared keyword rankings, the most frequent competitors of Maine Savings are Maine State Credit Union. These apps appear next to Maine Savings on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Maine Savings in on the Google Play?
Maine Savings is listed in the Finance category on the Google Play.
How can Maine Savings improve its App Store Optimization?
Based on this audit, Maine Savings should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Maine Savings.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.