This audit was generated on July 2, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Maine Savings

Maine Savings

Maine Savings

USUSen-US3.7 / 5109 reviews Jun 24, 2026

Visibility Score

15Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
14
Based on keyword rankings
Keywords analyzed10
Ranked in top 501
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
75
Rating and recency signals
Rating3.7 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
maine savings#1
25
22
Live trend
Maine State Credit Union
digital bankingNot ranked
21
65
Live trend
check balanceNot ranked
25
72
Live trend
transaction historyNot ranked
23
62
Live trend
transfer fundsNot ranked
18
58
Live trend
deposit checksOpportunityNot ranked
52
57
Live trend
pay loansNot ranked
16
56
Live trend
business accountsNot ranked
14
44
Live trend
mobile bankingNot ranked
25
82
Live trend
online bankingNot ranked
58
61
Live trend

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
Maine State Credit Union

Maine State Credit Union

Finance

4.9Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

Maine Savings ranks #1 for its brand keyword but struggles to rank for high‑traffic banking terms, resulting in a low overall visibility score of 15/100. The immediate priority is to capture the winnable “deposit checks” keyword and broaden keyword coverage while boosting ratings and store conversion.

Brand Keyword Dominance
high

The app ranks #1 for the exact brand term "maine savings" with a traffic score of 25 and an excellent KEI of 1.14, indicating strong brand awareness. Leverage this position by reinforcing the brand keyword across the title and short description to maintain its top ranking.

Sparse Keyword Coverage
high

Only 1 out of the 10 analyzed keywords is ranked, giving a Keywords Score of 14%. Core banking terms such as "digital banking", "check balance", and "transfer funds" have decent traffic (21‑25) but are not ranking, limiting discoverability.

Deposit Checks Gap
high

The top winnable keyword "deposit checks" has a traffic score of 52, difficulty 57 and a good KEI of 0.91. The app is not ranking for it, representing a clear low‑competition win. Incorporate this phrase prominently in the title, short description, and feature list.

No Chart Presence
medium

Charts Score is 0% with no global or category rankings, meaning the app isn’t appearing in top‑list charts that drive organic installs. This is likely due to low install velocity and weak conversion assets.

Low Rating Volume
medium

The app holds a 3.7‑star rating based on only 109 reviews, which can deter new users and affect ranking algorithms. A higher volume of positive reviews is needed to improve perceived quality.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add the high‑KEI keyword "deposit checks" to the app title (e.g., "Maine Savings – Deposit Checks & Mobile Banking") and short description.
  • 2Rewrite the long description to include other high‑traffic terms (digital banking, check balance, transaction history, transfer funds) in natural, benefit‑focused sentences.
  • 3Create a bullet‑point feature list highlighting "Deposit Checks", "Check Balance", "Transfer Funds" to reinforce these keywords for the algorithm.
  • 4Launch an in‑app prompt campaign to solicit 5‑star reviews, and respond to existing feedback to raise the overall rating above 4.0.
  • 5Refresh store assets (high‑resolution screenshots, short video) that showcase the check‑deposit workflow and other key features to improve conversion and drive chart rankings.

Category Ranking

Finance chart position

Finance
Not currently ranked in top 200
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4.1

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Maine Savings?

Maine Savings has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 2, 2026.

On how many keywords does Maine Savings rank?

Maine Savings is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Maine Savings?

Based on shared keyword rankings, the most frequent competitors of Maine Savings are Maine State Credit Union. These apps appear next to Maine Savings on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Maine Savings in on the Google Play?

Maine Savings is listed in the Finance category on the Google Play.

How can Maine Savings improve its App Store Optimization?

Based on this audit, Maine Savings should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Maine Savings.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.