This audit was generated on February 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| finance manager | #7 |  |  |      | ||
| income tracker | #12 |  |  |   | ||
| money manager | #16 |  |  |  | ||
| financial tracker | #17 |  |  | | ||
| expense manager | #20 |  |  |  | ||
| money tracker | #22 |  |  |  | ||
| personal finance | #24 |  | |   | ||
| expense tracker | #25 | |  | | ||
| budget planner | #33 |  |  |  | ||
| budgeting appOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Monarch: Budget & Track Money
Finance
Bill Payment Reminder, Budgets
Finance
Trackwallet: Budget & Expenses
Finance
Budget planner—Expense tracker
Finance
Budget App & Tracker: Spendee
Finance
Ivy Wallet: money manager
Finance
Cashew—Expense Budget Tracker
Finance
Money Lover - Money Manager
Finance
Budge・Savings & Budget Planner
Finance
Money manager & expenses
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
TurboTax: File Your Tax Return
Rocket Mortgage
OnePay – Mobile Banking
Progressive
Capital One Mobile
Kalshi: Trade News & Sports
Google Wallet
Intuit Credit Karma
State Farm®
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has solid quality (88%) and a decent keyword score (78%) but suffers from low visibility due to missing chart rankings and lack of category placement. Immediate focus should be on boosting keyword rankings and driving install volume to improve chart position.
The app scores 88% on quality, backed by a 4.3 rating and 1,237 reviews, indicating strong user satisfaction. Leverage this rating in promotional assets to improve conversion rates.
Charts score is 0%, meaning the app is not ranking in install or revenue charts. This limits organic discoverability, especially for high‑traffic keywords like "expense tracker" (traffic 80).
The keyword "budgeting app" has a traffic score of 52 but the app is not ranked for it, representing missed opportunity in a core finance search space.
Current title "Expense Tracker Money Manager" can accommodate a higher‑traffic term within the 30‑character limit. Adding "Budget" (e.g., "Expense Tracker & Budget Planner") could improve rankings for "budget planner" (traffic 75, rank 33).
Monarch: Budget & Track Money ranks ahead and shares two keywords. Target those shared terms (e.g., "budget" and "track") with stronger metadata and localized screenshots to capture their audience.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Budget Planner") while staying under 30 characters.
- 2Add "budgeting app" and "budget planner" to the short description and sprinkle them naturally in the first 150 characters of the long description.
- 3Launch a review‑generation campaign (in‑app prompts, email follow‑ups) to increase the number of 5‑star reviews and boost the quality score further.
- 4Run A/B tests on icon, screenshots, and feature graphic to improve click‑through rate, which feeds into chart rankings.
- 5Localize title, short description, and screenshots for top‑performing markets (e.g., US, India, Brazil) to capture additional organic traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2686 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): finance manager.
Good visibility score
Score of 63/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expense Tracker Money Manager?
Expense Tracker Money Manager has a visibility score of 63 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 28, 2026.
On how many keywords does Expense Tracker Money Manager rank?
Expense Tracker Money Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expense Tracker Money Manager?
Based on shared keyword rankings, the most frequent competitors of Expense Tracker Money Manager are Monarch: Budget & Track Money, Ivy Wallet: money manager, Cashew—Expense Budget Tracker. These apps appear next to Expense Tracker Money Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expense Tracker Money Manager in on the Google Play?
Expense Tracker Money Manager is listed in the Finance category on the Google Play.
How can Expense Tracker Money Manager improve its App Store Optimization?
Based on this audit, Expense Tracker Money Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expense Tracker Money Manager.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.