This audit was generated on June 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| optimoroute | #1 | Live trend | — |  | |||
| route optimization | #9 | Live trend |  |  | |||
| driver navigation | #16 | Live trend |  |  | |||
| route planner | #28 | Live trend |  |  | |||
| delivery driver | #31 | Live trend |  |  | |||
| route mapping | #47 | Live trend |  |  | |||
| proof of delivery | #91 | Live trend |  |  | |||
| field service | Not ranked | Live trend | — | — | |||
| schedule planning | Not ranked | Live trend | — | — | |||
| delivery management | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
OptimoRoute Driver ranks #1 for its brand term and holds a solid #9 spot for "route optimization", but overall visibility suffers from zero chart presence, a modest 3.4 rating, and missed rankings on high‑KEI keywords like "field service" and "proof of delivery".
The app ranks #1 for the brand keyword "optimoroute" with a traffic score of 54 and an excellent KEI of 1.35, guaranteeing top‑of‑search visibility for users searching the product name. Maintain this by preserving the brand term in the title and ensuring no competing apps dilute it.
"Route optimization" appears in the top 10 (rank 9) with good traffic (34) and a KEI of 0.87, indicating that the core value proposition is already discovered by searchers. Reinforce this keyword in the short description and feature list to protect the position.
Charts Score is 0%, meaning the app is not ranking in any global or category top‑charts, which drastically limits organic discoverability. This stems from low install velocity and average rating, both of which feed the Play Store's ranking algorithm.
A 3.4‑star rating from only 172 reviews drags down the Quality Score (53%) and conversion rate. Poor ratings signal lower relevance to Google and deter potential installers.
The keyword "field service" has a high traffic score (63) and a strong KEI (0.90) but is currently unranked. Adding this term to the title, short description, and dedicated feature bullet can push it into the top‑20, unlocking a sizable search segment.
Despite a moderate traffic score (25) and KEI (0.45), "proof of delivery" sits at rank 91. Optimizing copy, screenshots, and metadata for this phrase can raise its rank quickly, tapping into users explicitly seeking POD functionality.
- 1Add high‑KEI keywords "field service" and "proof of delivery" to the app title (if length permits) or short description while retaining the brand term.
- 2Rewrite the full description to naturally embed top KEI terms (optimoroute, route optimization, field service, proof of delivery, driver navigation) and include clear, bullet‑pointed feature highlights.
- 3Implement an in‑app review prompt after a successful delivery to encourage 4‑5 star reviews and increase the overall rating above 4.0.
- 4Launch a short‑term install‑boost campaign (e.g., Google UAC or incentivized installs) to lift daily install volume and achieve a minimum chart entry in the Productivity category.
- 5Update screenshots and video to showcase the proof‑of‑delivery workflow and field‑service use cases, adding overlay text with the target keywords.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of OptimoRoute Driver?
OptimoRoute Driver has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 12, 2026.
On how many keywords does OptimoRoute Driver rank?
OptimoRoute Driver is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of OptimoRoute Driver?
Based on shared keyword rankings, the most frequent competitors of OptimoRoute Driver are Route4Me Route Planner, RoadWarrior Route Planner, Routerra Route Planner. These apps appear next to OptimoRoute Driver on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is OptimoRoute Driver in on the Google Play?
OptimoRoute Driver is listed in the Productivity category on the Google Play.
How can OptimoRoute Driver improve its App Store Optimization?
Based on this audit, OptimoRoute Driver should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to OptimoRoute Driver.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.