This audit was generated on June 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nicesleep | #1 | — |  |     | ||
| sleep trends | #40 |  |  |      | ||
| sleep insights | #41 |  |  |   | ||
| sleep monitor | #42 |  |  |     | ||
| sleep patterns | #89 |  |  | | ||
| sleep cycleOpportunity | #94 |  |  |  | ||
| sleep qualityOpportunity | #97 |  |  | | ||
| sleep tracker | Not ranked | — | — | | ||
| sleep coachOpportunity | Not ranked | — | — |     | ||
| sleep analysis | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Baby Sleep Tracker & Diary
Parenting
Sleep Tracker: Relaxing Sounds
Health & Fitness
Sleep Sounds - Smart Alarm
Health & Fitness
Sleep Cycle - Sleep Tracker
Health & Fitness
Eight Sleep
Health & Fitness
Sleep Number
Health & Fitness
Sleep Tracking-Health Monitor
Health & Fitness
Relax Rain: sleep sounds
Lifestyle
Sleep Tracker - Sleep Cycle
Health & Fitness
SleepMonitor: Track Your Sleep
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure Log
Flo Ovulation & Period Tracker
healow
Blood Pressure App
Strava: Run, Bike, Walk
Step Tracker Launcher
HerBody - Home Workout
Arise: Level Up In Real Life
Step Counter - Pedometer
5Min: Weight Loss Workout
MyFitnessPal: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NiceSleep ranks first for its brand name but struggles to appear for high‑value generic terms, resulting in a low visibility score (22/100). The app’s biggest priority is to capture winnable, high‑KEI keywords and improve credibility through reviews.
The keyword "nicesleep" holds position #1 with a traffic score of 12, giving the app strong visibility for brand‑specific searches. Leverage this by keeping the brand name prominently in the title and using it as an anchor for related keyword clusters.
Only 7 of the top 10 analyzed keywords are ranked, and core terms like "sleep tracker" (traffic 58, difficulty 80) are not positioned within the top 40, limiting organic discoverability. The app must improve relevance for these high‑traffic generic keywords.
The app currently has 0 reviews, contributing to a Quality Score of only 50%. Lack of social proof harms conversion and ranking in Google Play’s algorithm. Collecting authentic reviews is essential.
The "sleep cycle" keyword has a good KEI of 0.86 (traffic 42, difficulty 49) but NiceSleep ranks 94th. Optimizing title, short description, and content for this term is a winnable move that could boost visibility quickly.
Both "sleep quality" (KEI 0.85) and "sleep coach" (KEI 0.71) are high‑value, low‑competition terms where the app is not ranking. Adding these phrases naturally in the long description and feature list can capture additional search demand.
- 1Rewrite the app title to include a high‑KEI generic term (e.g., "NiceSleep: Sleep Cycle & Quality Tracker").
- 2Update short and long descriptions to embed "sleep cycle", "sleep quality" and "sleep coach" in natural sentences and bullet points.
- 3Implement an in‑app prompt after 3–5 nights encouraging users to rate the app, aiming for at least 50 reviews within 30 days.
- 4Refresh visual assets (icon, screenshots, and video) to showcase cycle tracking, quality metrics, and coaching features.
- 5Add localized metadata for top markets (e.g., English, Spanish, Portuguese) while preserving the optimized keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2193 characters, providing good keyword density and information for users.
Strong visual presence
20 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track NiceSleep: Sleep Tracker in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NiceSleep: Sleep Tracker?
NiceSleep: Sleep Tracker has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 14, 2026.
On how many keywords does NiceSleep: Sleep Tracker rank?
NiceSleep: Sleep Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NiceSleep: Sleep Tracker?
Based on shared keyword rankings, the most frequent competitors of NiceSleep: Sleep Tracker are Sleep Number, Baby Sleep Tracker & Diary, Sleep Tracking-Health Monitor. These apps appear next to NiceSleep: Sleep Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NiceSleep: Sleep Tracker in on the Google Play?
NiceSleep: Sleep Tracker is listed in the Health & Fitness category on the Google Play.
How can NiceSleep: Sleep Tracker improve its App Store Optimization?
Based on this audit, NiceSleep: Sleep Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NiceSleep: Sleep Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.