This audit was generated on June 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| invoice365 | #8 |  |  |      | ||
| invoice generator | #31 |  |  |      | ||
| custom invoices | #34 |  |  |   | ||
| instant invoicing | #39 |  |  |   | ||
| create invoices | #57 |  |  |  | ||
| professional invoicing | #69 |  |  |  | ||
| invoice maker | #78 |  |  | | ||
| send invoices | Not ranked | — | — | | ||
| invoice tracker | Not ranked | — | — |  | ||
| payment reminders | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
InvoiceNow: Easy Invoicing App
Business
Invoice Generator
Business
Easy Invoice & Quotation Maker
Business
Estimate Generator - Zoho
Business
Invoice Maker - Estimate
Business
InvoicePro
Business
Quick Invoice Maker - Billing
Business
Vencru Invoicing & Accounting
Business
GoGSTBill: Invoice Billing App
Business
Invoice Maker: Simple & Easy
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
DoorDash - Dasher
Zoom Workplace
Microsoft Authenticator
ADP Mobile Solutions
Uber - Driver: Drive & Deliver
FedEx Mobile
Amazon Flex
LinkedIn: Community & Network
UKG Pro
UPS
Spark Driver
Workday
Square Point of Sale: Payment
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Easy Invoice Generator & Maker has a solid user rating and quality score (75%), but suffers from very low overall visibility (24/100) due to limited keyword coverage and no chart presence. Immediate focus should be on expanding and optimizing keyword assets to capture modest‑difficulty, low‑competition terms and improve rankings for already‑ranked high‑KEI keywords.
The app enjoys a 75% quality score and a 4.6‑star rating from 42 reviews, indicating strong user satisfaction and technical performance, which can be leveraged in app store conversion assets.
Visibility is only 24/100 with a keyword score of 26% (7 of 10 target keywords ranked) and zero chart presence, meaning the app is rarely discovered through search or featured lists.
Key transactional terms such as "invoice maker" (rank 78, difficulty 84) and "instant invoicing" (rank 39, difficulty 42) are far from the top, limiting reach for high‑intent users.
The unranked keyword "payment reminders" has low difficulty (28) and a modest KEI (0.29). Adding it to the title/short description and creating a dedicated screenshot caption can quickly win rankings.
"Invoice tracker" (difficulty 47, KEI 0.43) is another unranked term with reasonable competition. Incorporate it into localized copy and asset text to open a new discovery channel.
"Invoice generator" already ranks 31 with an excellent KEI (1.08). Reinforce this keyword in the title, short description, and promotional graphics to push it into the top 20 and capture more traffic.
- 1Update the app title and short description to include "invoice generator", and add "payment reminders" and "invoice tracker" as secondary keywords.
- 2Create localized asset copy (screenshots, feature graphic) that explicitly mentions "invoice maker", "instant invoicing", and "send invoices" to improve relevance signals.
- 3Conduct a fresh keyword research sprint to add 15‑20 long‑tail terms with KEI > 0.5, focusing on low‑difficulty, moderate‑traffic phrases.
- 4Launch an A/B test of the new store listing assets and monitor ranking shifts for target keywords weekly.
- 5Run a short‑term install‑boost campaign (e.g., Google Ads UAC) to increase download volume and qualify for Business category chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2960 characters, providing good keyword density and information for users.
Strong visual presence
17 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): invoice365.
No significant issues found
Improve visibility
Score of 24/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Easy Invoice Generator & Maker?
Easy Invoice Generator & Maker has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
On how many keywords does Easy Invoice Generator & Maker rank?
Easy Invoice Generator & Maker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Easy Invoice Generator & Maker?
Based on shared keyword rankings, the most frequent competitors of Easy Invoice Generator & Maker are InvoiceNow: Easy Invoicing App, InvoicePro, Invoice Generator. These apps appear next to Easy Invoice Generator & Maker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Easy Invoice Generator & Maker in on the Google Play?
Easy Invoice Generator & Maker is listed in the Business category on the Google Play.
How can Easy Invoice Generator & Maker improve its App Store Optimization?
Based on this audit, Easy Invoice Generator & Maker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Easy Invoice Generator & Maker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.