This audit was generated on June 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mony | #1 | — |  |     | ||
| upi for tourists | #1 | — |  |    | ||
| tourist payment app | #1 | — |  |    | ||
| nri upi | #1 | — | |   | ||
| upi for travelers | #1 | — | | | ||
| cashless india | #2 |  |  |   | ||
| international upi | #4 | | | | ||
| india upi payments | #6 |  |  |  | ||
| travel payments india | #14 |  |  |      | ||
| india payment app | #25 |  |  | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
PayPal - Pay, Send, Save
Finance
BHIM Bharat's Own Payments App
Finance
MakeMyTrip - Flights & Hotels
Travel & Local
Cashless Dreamcast
Business
Kotak Bank: 811 Mobile App
Finance
Paytm: Secure UPI Payments
Finance
Monefy - Budget & Expenses app
Finance
slice: UPI credit card & bank
Finance
Bakong Tourists
Finance
PhonePe UPI, Payment, Recharge
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the Cup
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Robinhood: Trading & Investing
Capital One Mobile
Trump Accounts: Official App
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Progressive
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mony dominates its niche long‑tail keywords with top‑1 rankings and a strong Keywords Score, but it lacks visibility in the Finance category charts and broader search terms, limiting overall discoverability.
The app ranks #1 for core phrases such as "mony", "upi for tourists", "tourist payment app", "nri upi" and "upi for travelers", covering 8 of the top 10 analyzed keywords. This drives the high Keywords Score (88%) and solid organic traffic.
"nri upi" has a KEI of 0.83 (good) and ranks #1, indicating an efficient traffic‑to‑difficulty ratio that the app is already capitalising on.
Charts Score is 0% – the app does not appear in any global or category charts, and it is not ranked within the Finance category, which restricts exposure to casual browsers.
Most ranked keywords (e.g., "india upi payments", "cashless india", "travel payments india") have KEI below 0.4, meaning they yield modest traffic relative to difficulty. Improving relevance or targeting higher‑KEI terms could boost efficiency.
The TOP OPPORTUNITIES list reports no clear winnable terms within the current set, so the next step is to research and add new high‑KEI phrases (e.g., "UPI for overseas travelers", "cashless travel India", "tourist UPI wallet") that are not yet targeted.
- 1Incorporate top‑ranking keywords (mony, upi for tourists, nri upi) into the app title, short description, and subtitle.
- 2Conduct keyword research to identify 5‑7 high‑KEI, moderate‑difficulty terms outside the current list and integrate them into the long description and metadata.
- 3Adjust the primary category or add a secondary category (e.g., Travel) to improve chart eligibility and capture category‑based traffic.
- 4Launch a review‑generation campaign to increase the volume of 5‑star reviews, boosting the Quality Score and overall ranking.
- 5Create localized visual assets (screenshots, promo video) that showcase tourist‑specific use cases (markets, taxis, Uber) to improve conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2929 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): india upi payments, tourist payment app, nri upi.
Good visibility score
Score of 75/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mony: UPI for Tourists & NRIs?
Mony: UPI for Tourists & NRIs has a visibility score of 75 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
On how many keywords does Mony: UPI for Tourists & NRIs rank?
Mony: UPI for Tourists & NRIs is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mony: UPI for Tourists & NRIs?
Based on shared keyword rankings, the most frequent competitors of Mony: UPI for Tourists & NRIs are Paytm: Secure UPI Payments, Monefy - Budget & Expenses app, PayPal - Pay, Send, Save. These apps appear next to Mony: UPI for Tourists & NRIs on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mony: UPI for Tourists & NRIs in on the Google Play?
Mony: UPI for Tourists & NRIs is listed in the Finance category on the Google Play.
How can Mony: UPI for Tourists & NRIs improve its App Store Optimization?
Based on this audit, Mony: UPI for Tourists & NRIs should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mony: UPI for Tourists & NRIs.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.