This audit was generated on June 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| aven | #1 | — |  |     | ||
| home equity credit card | #1 | — |  |    | ||
| equity line credit | #1 | — |  |    | ||
| home equity financing | #3 | |  |   | ||
| visa credit card | #26 |  |  |     | ||
| credit card balance | #59 |  |  |    | ||
| auto equity loan | #97 |  |  |      | ||
| credit card manager | Not ranked | — | — |      | ||
| home equity loanOpportunity | Not ranked | — | — |  | ||
| equity credit card app | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Visa Go
Travel & Local
Klover - Instant Cash Advance
Finance
Chase Mobile
Finance
Home Equity Loan Calculator
Finance
Aven Advisor: Credit Check App
Finance
Golden 1 Home Loans
Finance
Equity Bank
Finance
Arro: Credit Card & Cash Back
Finance
Borrow Money: Cash Advance App
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the Cup
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Trump Accounts: Official App
Robinhood: Trading & Investing
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Cleo AI: Cash Advance & Money
Progressive
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Aven Card has solid fundamentals with a 4.8 rating and strong rankings for its brand and niche keywords, but it lacks chart visibility and misses a high‑value keyword. Prioritizing the capture of "home equity loan" and boosting other high‑KEI terms will drive discoverability.
The brand keyword "aven" ranks #1 with a KEI of 1.24, contributing to a high Quality Score of 90% and a 4.8‑star rating. Leverage this brand authority in the title and short description to maintain dominance.
Key niche terms such as "home equity credit card" (rank 1), "equity line credit" (rank 1) and "home equity financing" (rank 3) already place the app in the top three positions, confirming strong relevance for its core offering.
Charts Score is 0% and the app is not ranked in its Finance category, which severely limits organic visibility on Google Play’s trending and top‑list sections. This gap reduces potential high‑intent installs.
Important keywords like "visa credit card" (rank 26) and "credit card balance" (rank 59) have decent KEI (1 and 0.3) but sit outside the top‑10, missing valuable traffic. "Auto equity loan" is also far down at rank 97.
The top opportunity keyword "home equity loan" has excellent KEI (1.54), traffic 40 and low difficulty (26) but the app is not ranking for it. Ranking this term could add a sizable, high‑intent audience.
"Visa credit card" already enjoys a KEI of 1 and traffic 43; moving it from rank 26 into the top‑10 would unlock a large, relevant search volume. The keyword is winnable given its moderate difficulty (43).
- 1Add the exact phrase "home equity loan" to the app title and short description, and naturally embed it multiple times in the long description.
- 2Create a dedicated section in the description for "Visa credit card" benefits and include related synonyms (e.g., "visa credit card app") to improve relevance.
- 3Refresh visual assets (screenshots, feature graphic, video) to highlight home‑equity and visa features, aiming to increase conversion rates and push the app onto Play Store charts.
- 4Run A/B tests on the short description and icon to improve click‑through rate, using the new keyword‑rich copy as test variants.
- 5Launch an in‑app prompt and email campaign to encourage satisfied users to leave 5‑star reviews, sustaining the 4.8 rating which supports quality score.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): home equity credit card, equity line credit, home equity financing.
Good visibility score
Score of 70/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Aven Card?
Aven Card has a visibility score of 70 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
On how many keywords does Aven Card rank?
Aven Card is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Aven Card?
Based on shared keyword rankings, the most frequent competitors of Aven Card are Aven Advisor: Credit Check App, Golden 1 Home Loans, Equity Bank. These apps appear next to Aven Card on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Aven Card in on the Google Play?
Aven Card is listed in the Finance category on the Google Play.
How can Aven Card improve its App Store Optimization?
Based on this audit, Aven Card should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Aven Card.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.