This audit was generated on June 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| secret notes | #2 |  |  |    | ||
| private notepad | #5 |  |  |  | ||
| pin protected notes | #7 | |  |    | ||
| secure notebook | #9 |  |  | | ||
| secure notepad | #11 |  |  | | ||
| encrypted notes | #14 | |  |  | ||
| note encryption | #14 | |  | | ||
| biometric notepad | #17 |  |  |    | ||
| aes encryption notes | #71 |  | |   | ||
| private diary app | #96 |  |  |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Note Safe - Private Notepad
Productivity
Secret Notes
Productivity
Notesnook Secure Private Notes
Productivity
Fortnote: Safe Encrypted Notes
Productivity
FolderNote - Notepad, Notes
Productivity
Private Notepad - safe notes
Productivity
Safe Notes - Encrypted Notepad
Productivity
Scrib: Encrypted Offline Notes
Productivity
FairNote - Encrypted Notes
Productivity
Secure Notes: Encrypted Vault
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI
Claude by Anthropic
Google Gemini
WakeBox
PDF File Plus
MeloTick
Clean Sweep Master
Grok - AI Chat & Video
Google NotebookLM
Microsoft Word: Edit Documents
DuckDuckGo, optional Duck.ai
PDF Reader - PDF Viewer
Open Chat - AI bot app
PDF Reader, Editor & Scanner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Secret Notes ranks well for its core keywords but suffers from low overall quality and missing category rankings, limiting its discoverability.
The app holds top‑5 positions for its primary terms – "secret notes" (rank 2, traffic 34, KEI 0.79) and "private notepad" (rank 5, traffic 24, KEI 0.45). This solid foundation should be preserved and leveraged in all store assets.
A 50% quality score indicates missing or sub‑optimal store assets (screenshots, video, localized copy). Improving visual assets and metadata can boost conversion and overall visibility.
The app is not ranked in the Productivity category and shows 0% chart presence, which reduces organic traffic from category browsers.
Keywords with moderate KEI such as "secure notepad" (rank 11, traffic 25, KEI 0.54) and "secure notebook" (rank 9, traffic 14, KEI 0.32) are within reach. Moving them into the top 5 would add ~40% additional traffic.
"encrypted notes" ranks 14 with a high KEI 0.96, and "aes encryption notes" ranks 71 but has low difficulty (23) and a usable KEI 0.35. Adding these phrases to the title, short description, and feature list can improve rankings without heavy competition.
- 1Update the app title and short description to include high‑traffic core terms plus target mid‑KEI keywords (e.g., "Secure Notepad" and "Encrypted Notes").
- 2Rewrite the long description, inserting the identified long‑tail keywords naturally within feature bullet points and FAQs.
- 3Create 5 high‑resolution screenshots and a 30‑second demo video highlighting encryption, PIN/biometric protection, and checklist functionality.
- 4Localize key metadata (title, short description, screenshots) into top‑performing markets to raise the quality score and category rank.
- 5Launch a limited‑time incentivized review campaign to collect authentic 5‑star ratings and increase the app’s overall rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2834 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): secure notebook, pin protected notes.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Secret Notes – Private Notepad?
Secret Notes – Private Notepad has a visibility score of 58 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
On how many keywords does Secret Notes – Private Notepad rank?
Secret Notes – Private Notepad is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Secret Notes – Private Notepad?
Based on shared keyword rankings, the most frequent competitors of Secret Notes – Private Notepad are Private Notepad - safe notes, Note Safe - Private Notepad, Secret Notes. These apps appear next to Secret Notes – Private Notepad on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Secret Notes – Private Notepad in on the Google Play?
Secret Notes – Private Notepad is listed in the Productivity category on the Google Play.
How can Secret Notes – Private Notepad improve its App Store Optimization?
Based on this audit, Secret Notes – Private Notepad should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Secret Notes – Private Notepad.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.