How your app performs across different visibility factors
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10
Keywords analyzed
10
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| secret notes | #2 |  |  |    | ||
| private notepad | #5 |  |  |  | ||
| pin protected notes | #7 | |  |    | ||
| secure notebook | #9 |  |  | | ||
| secure notepad | #11 |  |  | | ||
| encrypted notes | #14 | |  |  | ||
| note encryption | #14 | |  | | ||
| biometric notepad | #17 |  |  |    | ||
| aes encryption notes | #71 |  | |   | ||
| private diary app | #96 |  |  |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Secret Notes ranks well for its core keywords but suffers from low overall quality and missing category rankings, limiting its discoverability.
The app holds top‑5 positions for its primary terms – "secret notes" (rank 2, traffic 34, KEI 0.79) and "private notepad" (rank 5, traffic 24, KEI 0.45). This solid foundation should be preserved and leveraged in all store assets.
A 50% quality score indicates missing or sub‑optimal store assets (screenshots, video, localized copy). Improving visual assets and metadata can boost conversion and overall visibility.
The app is not ranked in the Productivity category and shows 0% chart presence, which reduces organic traffic from category browsers.
Keywords with moderate KEI such as "secure notepad" (rank 11, traffic 25, KEI 0.54) and "secure notebook" (rank 9, traffic 14, KEI 0.32) are within reach. Moving them into the top 5 would add ~40% additional traffic.
"encrypted notes" ranks 14 with a high KEI 0.96, and "aes encryption notes" ranks 71 but has low difficulty (23) and a usable KEI 0.35. Adding these phrases to the title, short description, and feature list can improve rankings without heavy competition.
Actionable recommendations to improve your visibility
Your description is 2834 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 2 keyword(s): secure notebook, pin protected notes.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Secret Notes – Private Notepad has a visibility score of 58 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
Secret Notes – Private Notepad is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Secret Notes – Private Notepad are Private Notepad - safe notes, Note Safe - Private Notepad, Secret Notes. These apps appear next to Secret Notes – Private Notepad on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Secret Notes – Private Notepad is listed in the Productivity category on the Google Play.
Based on this audit, Secret Notes – Private Notepad should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Secret Notes – Private Notepad.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US