How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| leave dates | #1 | — |  |     | ||
| leave calendar app | #1 | — | |   | ||
| team leave planner | #1 | — | |   | ||
| staff planner | #4 |  |  |   | ||
| employee leave | #4 | |  | | ||
| leave management | #6 |  |  |    | ||
| leave request | #6 |  |  | | ||
| holiday calendar | Not ranked | — | — |      | ||
| time off management | Not ranked | — | — |     | ||
| absence trackerOpportunity | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Leave Dates ranks well for core keywords (7/10 in top 10) but suffers from low visibility in charts and a poor quality score due to missing reviews and low engagement. Immediate focus should be on capturing the winnable "absence tracker" keyword and boosting store conversion signals.
The app holds top positions for key terms: "leave dates" (rank 1, KEI 0.53), "staff planner" (rank 4, KEI 0.61) and "leave request" (rank 6, KEI 1.23). This solid foundation can be leveraged to dominate related long‑tail searches.
Charts score is 0% – the app does not appear in any top‑10 charts globally or within the Business category, limiting organic discoverability and credibility among competitors.
Quality score is only 50% with a 0‑star rating and no user reviews, which negatively impacts conversion and ranking algorithms.
"absence tracker" has traffic 25, difficulty 26 and a strong KEI of 0.96, yet the app is not ranking for it. Adding this exact phrase to the title, short description, and body copy can capture this high‑efficiency search.
Keywords like "holiday calendar" (traffic 31, KEI 0.51) and "employee leave" (traffic 8, KEI 0.30) are already ranking but could be pushed higher by reinforcing them in the long description and localized metadata.
Actionable recommendations to improve your visibility
10 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 5 keyword(s): leave management, leave request, employee leave.
Score of 68/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Leave Dates - Staff Planner has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
Leave Dates - Staff Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Leave Dates - Staff Planner are Day Off: Leave & PTO Tracker, Leave Manager, Leave Tracker. These apps appear next to Leave Dates - Staff Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Leave Dates - Staff Planner is listed in the Business category on the Google Play.
Based on this audit, Leave Dates - Staff Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Leave Dates - Staff Planner.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US