This audit was generated on June 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| leave dates | #1 | — |  |     | ||
| leave calendar app | #1 | — | |   | ||
| team leave planner | #1 | — | |   | ||
| staff planner | #4 |  |  |   | ||
| employee leave | #4 | |  | | ||
| leave management | #6 |  |  |    | ||
| leave request | #6 |  |  | | ||
| holiday calendar | Not ranked | — | — |      | ||
| time off management | Not ranked | — | — |     | ||
| absence trackerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Leave Manager
Lifestyle
My Shift Planner - Calendar
Productivity
Vacation Leave Request
Productivity
Day Off: Leave & PTO Tracker
Business
Leave Tracker
Productivity
New Zen Planner - Staff
Health & Fitness
Vacation Tracker | PTO & Leave
Business
Leave Application
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
DoorDash - Dasher
Zoom Workplace
Microsoft Authenticator
ADP Mobile Solutions
Uber - Driver: Drive & Deliver
FedEx Mobile
Amazon Flex
LinkedIn: Community & Network
UKG Pro
UPS
Spark Driver
Workday
Square Point of Sale: Payment
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Leave Dates ranks well for core keywords (7/10 in top 10) but suffers from low visibility in charts and a poor quality score due to missing reviews and low engagement. Immediate focus should be on capturing the winnable "absence tracker" keyword and boosting store conversion signals.
The app holds top positions for key terms: "leave dates" (rank 1, KEI 0.53), "staff planner" (rank 4, KEI 0.61) and "leave request" (rank 6, KEI 1.23). This solid foundation can be leveraged to dominate related long‑tail searches.
Charts score is 0% – the app does not appear in any top‑10 charts globally or within the Business category, limiting organic discoverability and credibility among competitors.
Quality score is only 50% with a 0‑star rating and no user reviews, which negatively impacts conversion and ranking algorithms.
"absence tracker" has traffic 25, difficulty 26 and a strong KEI of 0.96, yet the app is not ranking for it. Adding this exact phrase to the title, short description, and body copy can capture this high‑efficiency search.
Keywords like "holiday calendar" (traffic 31, KEI 0.51) and "employee leave" (traffic 8, KEI 0.30) are already ranking but could be pushed higher by reinforcing them in the long description and localized metadata.
- 1Add "absence tracker" to the app title and short description; incorporate related LSI terms throughout the long description.
- 2Refresh store assets: create screenshots and a 15‑second video highlighting the absence‑tracking workflow and push‑notification feature.
- 3Implement an in‑app review prompt after a leave request is approved to generate authentic 5‑star reviews.
- 4Ensure the app is listed under Business > Employee Management and embed category‑specific keywords like "staff planner" and "leave calendar app" in metadata.
- 5Address quality score factors by checking for crashes, improving load speed, and adding a clear call‑to‑action in the description.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): leave management, leave request, employee leave.
Good visibility score
Score of 68/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Leave Dates - Staff Planner?
Leave Dates - Staff Planner has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
On how many keywords does Leave Dates - Staff Planner rank?
Leave Dates - Staff Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Leave Dates - Staff Planner?
Based on shared keyword rankings, the most frequent competitors of Leave Dates - Staff Planner are Day Off: Leave & PTO Tracker, Leave Manager, Leave Tracker. These apps appear next to Leave Dates - Staff Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Leave Dates - Staff Planner in on the Google Play?
Leave Dates - Staff Planner is listed in the Business category on the Google Play.
How can Leave Dates - Staff Planner improve its App Store Optimization?
Based on this audit, Leave Dates - Staff Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Leave Dates - Staff Planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.