This audit was generated on June 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simply.coach | #1 | — |  |     | ||
| coaching platform | #15 |  |  |     | ||
| digital coaching | #17 |  |  |     | ||
| digital coach | #41 |  |  |   | ||
| client managementOpportunity | Not ranked | — | — |      | ||
| coaching software | Not ranked | — | — |    | ||
| coach client tracker | Not ranked | — | — |      | ||
| coaching tools | Not ranked | — | — |    | ||
| client engagement | Not ranked | — | — |     | ||
| coaching managementOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
The Coach: Men’s Health & Life
Health & Fitness
Good Coach App
Health & Fitness
Bewe Coaching
Health & Fitness
Simplilearn: Online Learning
Education
Tech Coach
Tools
Coachio: Coaching & PT
Health & Fitness
Coach Planner: USA Football
Sports
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Zoom Workplace
Microsoft Authenticator
DoorDash - Dasher
ADP Mobile Solutions
Amazon Flex
FedEx Mobile
Uber - Driver: Drive & Deliver
UKG Pro
LinkedIn: Community & Network
UPS
Workday
Spark Driver
Duo Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Simply.Coach has a solid brand presence (rank #1 for its name) but suffers from poor overall visibility, ranking for only 4 of 10 target keywords and missing category placement. Immediate focus should be on capturing high‑KEI keywords like “coaching management” and “client management” and boosting app quality signals.
The app ranks #1 for the exact brand keyword "simply.coach" with a traffic score of 25, giving it a solid foothold for direct searches. Leverage this by reinforcing the brand in the title and description to capture branded traffic and improve credibility.
Only 4 out of 10 target keywords are ranked (33% score). Core terms like "coaching management" and "client management" are not ranked despite high KEI values (1.14 and 0.66). Expand the keyword set and integrate these high‑efficiency terms into metadata to increase discoverability.
Quality score sits at 40%, indicating missing assets such as a promotional video, optimized screenshots, and an engaging app icon. Competitors with higher quality assets rank ahead despite similar keyword profiles. Upgrading visual assets will improve click‑through and conversion rates.
The top opportunity keyword "coaching management" has traffic 33, difficulty 29, and an excellent KEI of 1.14. Adding this phrase to the title, short description, and captioned screenshots can quickly move the app into the top 10 for this high‑value term.
Second winnable keyword "client management" (traffic 25, difficulty 38, KEI 0.66) is also absent from rankings. Incorporate it naturally in the long description and feature list to capture additional relevant searches.
Current rating is 0.0 with no reviews, which harms conversion and algorithmic trust. Implement an in‑app prompt after a successful coaching session to ask for a 5‑star rating, aiming for at least 50 reviews within 30 days.
- 1Add "Coaching Management" and "Client Management" to the app title and short description (within character limits).
- 2Rewrite the long description to embed high‑KEI keywords (e.g., coaching management, client management, digital coaching) naturally within feature bullet points.
- 3Create 5 high‑resolution screenshots with captions that include the target keywords and upload a 15‑second promo video highlighting the client tracker feature.
- 4Launch an in‑app review flow triggered after a user completes a coaching session, offering a brief incentive (e.g., unlock a premium nudge).
- 5Refresh the app icon to a more distinctive, high‑contrast design and add localized keyword sets for top markets.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
No significant issues found
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simply.Coach?
Simply.Coach has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 12, 2026.
On how many keywords does Simply.Coach rank?
Simply.Coach is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simply.Coach?
Based on shared keyword rankings, the most frequent competitors of Simply.Coach are Simplilearn: Online Learning, The Coach: Men’s Health & Life, Tech Coach. These apps appear next to Simply.Coach on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simply.Coach in on the Google Play?
Simply.Coach is listed in the Business category on the Google Play.
How can Simply.Coach improve its App Store Optimization?
Based on this audit, Simply.Coach should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simply.Coach.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.