This audit was generated on June 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| privacyhawk | #1 | — |  |     | ||
| data removal service | #73 |  |  |      | ||
| data protectionOpportunity | Not ranked | — | — |     | ||
| delete personal data | Not ranked | — | — |    | ||
| stop data selling | Not ranked | — | — |      | ||
| unsubscribe spam emails | Not ranked | — | — |      | ||
| online privacy tools | Not ranked | — | — |    | ||
| identity theft protectionOpportunity | Not ranked | — | — |    | ||
| opt out companies | Not ranked | — | — |      | ||
| personal data manager | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Security & Privacy Scanner
Tools
NordVPN – fast VPN for privacy
Tools
Internet Blocker
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Document Reader - PDF Reader
Volume Control Sound Launcher
Secure Cleaner
Cleanup: Phone Storage Cleaner
Man VPN - Secure VPN Proxy
Antivirus Max: Phone Cleaner
Network WiFi Scan
Buns and Bounce Home Screen
Find My Phone by Clap Launcher
PDF Reader: Master Plus
Phone Junk Clear
Google Authenticator
Proton VPN: Fast & Secure VPN
QR & Barcode Scanner
Cleaner Toolbox
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
PrivacyHawk ranks #1 for its brand term but captures only 2 of its top 10 target keywords, resulting in a low overall visibility score (18/100). The primary priority is to rank for high‑KEI, winnable keywords such as "data protection" and "identity theft protection" while leveraging its strong quality score and brand ranking.
The app holds rank 1 for the exact‑match keyword "privacyhawk" with a KEI of 0.61, guaranteeing consistent organic traffic from users searching the brand.
Only 2 out of 10 analyzed keywords are ranked (Keywords Score 17%), leaving the majority of search demand untapped despite a solid Quality Score of 88%. This limits discoverability across relevant queries.
The winnable keyword "data protection" has a traffic score of 45, difficulty 60 and a strong KEI of 0.75, yet the app is not ranking for it. Optimizing title/short description and adding this phrase to the long description can capture a high‑value search segment.
"Identity theft protection" shows traffic 34, difficulty 48 and KEI 0.71, making it another high‑impact, low‑competition term the app currently misses. Incorporating it into feature copy and metadata can drive qualified installs.
The app has 0% Chart Score, meaning it is not appearing in top‑charts globally or in the Tools category. This reduces algorithmic boost and visibility; improving install velocity and keyword relevance is needed to break into charts.
- 1Add the high‑KEI keywords "data protection" and "identity theft protection" to the app title (if character limits allow) or prioritize them in the short description.
- 2Rewrite the long description to include natural, repeatable instances of these keywords, emphasizing related features (e.g., data removal, identity theft safeguards).
- 3Create new localized screenshots and a feature graphic highlighting data protection and identity theft protection benefits, using the target keywords in overlay text.
- 4Launch an A/B test on the title/short description combinations to measure impact on ranking for the new keywords and overall install conversion.
- 5Implement an in‑app prompt to encourage satisfied users to leave 5‑star reviews, aiming to increase the average rating above 4.2 and further boost the high Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1721 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PrivacyHawk?
PrivacyHawk has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 19, 2026.
On how many keywords does PrivacyHawk rank?
PrivacyHawk is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PrivacyHawk?
Based on shared keyword rankings, the most frequent competitors of PrivacyHawk are NordVPN – fast VPN for privacy, Security & Privacy Scanner, Internet Blocker. These apps appear next to PrivacyHawk on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PrivacyHawk in on the Google Play?
PrivacyHawk is listed in the Tools category on the Google Play.
How can PrivacyHawk improve its App Store Optimization?
Based on this audit, PrivacyHawk should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PrivacyHawk.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.