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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
Pupila Kids Books & Stories has a very low overall ASO score (15/100) with poor keyword coverage, no chart rankings, and no user ratings, but it already dominates its brand term. Immediate focus should be on capturing high‑KEI opportunities ("reading apps" and "kids education") and boosting app quality signals.
The app ranks #1 for the brand keyword "pupila" with a traffic score of 8 and low difficulty, ensuring any user searching the exact name will find it. Leverage this by maintaining the brand term in the title and using it as a seed for related keywords.
Only 6 of the top 10 target keywords are ranked, yielding a Keywords Score of 17%. High‑KEI terms like "reading apps" and "kids education" are not ranking at all, leaving significant search demand untapped. Expand keyword set and integrate missed terms into metadata.
Charts Score is 0% with no presence in global or category rankings, which limits organic discovery and reduces credibility. Achieving even a modest chart position (e.g., top 200 in Education) will boost visibility and downstream installs.
The app currently has a 0.0 rating and 0 reviews, contributing to a low Quality Score (25%). Lack of social proof discourages downloads and negatively impacts the algorithm. Implement an in‑app review prompt to start gathering authentic feedback.
The keyword "reading apps" has a traffic score of 61, difficulty 58 and an excellent KEI of 1.05, yet the app is not ranking for it. Adding this phrase to the short description or title, and using it naturally in the long description, can quickly generate traffic.
With traffic 54, difficulty 52 and KEI 1.04, "kids education" is a high‑value, winnable term. Incorporate it into the subtitle, feature graphics, and description to improve relevance for education‑focused searches.
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Pupila Kids Books & Stories has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 20, 2026.
Pupila Kids Books & Stories is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Pupila Kids Books & Stories are Pupil Distance PD Meter Pro, PocketBook reader - any books, BookSmart. These apps appear next to Pupila Kids Books & Stories on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Pupila Kids Books & Stories is listed in the Education category on the Google Play.
Based on this audit, Pupila Kids Books & Stories should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pupila Kids Books & Stories.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.