This audit was generated on June 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| pupila | #1 | Live trend | — |  | |||
| kids books | #46 | Live trend |  |  | |||
| kids storybooks | #60 | Live trend |  |  | |||
| childrens reading | #68 | Live trend |  |  | |||
| audiobooks for kids | #71 | Live trend |  |  | |||
| childrens stories | #82 | Live trend |  |  | |||
| story time | Not ranked | Live trend | — | — | |||
| reading appsOpportunity | Not ranked | Live trend | — | — | |||
| bedtime stories | Not ranked | Live trend | — | — | |||
| kids educationOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Pupila Kids Books & Stories has a very low overall ASO score (15/100) with poor keyword coverage, no chart rankings, and no user ratings, but it already dominates its brand term. Immediate focus should be on capturing high‑KEI opportunities ("reading apps" and "kids education") and boosting app quality signals.
The app ranks #1 for the brand keyword "pupila" with a traffic score of 8 and low difficulty, ensuring any user searching the exact name will find it. Leverage this by maintaining the brand term in the title and using it as a seed for related keywords.
Only 6 of the top 10 target keywords are ranked, yielding a Keywords Score of 17%. High‑KEI terms like "reading apps" and "kids education" are not ranking at all, leaving significant search demand untapped. Expand keyword set and integrate missed terms into metadata.
Charts Score is 0% with no presence in global or category rankings, which limits organic discovery and reduces credibility. Achieving even a modest chart position (e.g., top 200 in Education) will boost visibility and downstream installs.
The app currently has a 0.0 rating and 0 reviews, contributing to a low Quality Score (25%). Lack of social proof discourages downloads and negatively impacts the algorithm. Implement an in‑app review prompt to start gathering authentic feedback.
The keyword "reading apps" has a traffic score of 61, difficulty 58 and an excellent KEI of 1.05, yet the app is not ranking for it. Adding this phrase to the short description or title, and using it naturally in the long description, can quickly generate traffic.
With traffic 54, difficulty 52 and KEI 1.04, "kids education" is a high‑value, winnable term. Incorporate it into the subtitle, feature graphics, and description to improve relevance for education‑focused searches.
- 1Add "reading apps" and "kids education" to the short description or subtitle while keeping the title within character limits.
- 2Rewrite the long description (first 250 chars) to include high‑KEI keywords such as "bedtime stories", "kids storybooks", and the two top opportunities, ensuring natural flow.
- 3Create new localized screenshots and a feature graphic that showcase story categories and embed target keywords in image captions.
- 4Implement an in‑app prompt to request 4‑star+ reviews after a reading session, aiming for at least 50 reviews within the first month.
- 5Monitor keyword rankings weekly and adjust metadata to push the app into the Education category charts (target top 200).
Category Ranking
Education chart position
Duolingo: Language Lessons
PictureThis - Plant Identifier
Learn English, Spanish: Learna
ABCmouse: Kids Learning Games
Simple Bible Daily Verse Alarm
Simply Draw: Learn to Draw
Deepstash: Smarter Every Day!
Stellarium - Star Map
Fluzy: Learn Language with AI
Lingokids: Games & Shows
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pupila Kids Books & Stories?
Pupila Kids Books & Stories has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 20, 2026.
On how many keywords does Pupila Kids Books & Stories rank?
Pupila Kids Books & Stories is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pupila Kids Books & Stories?
Based on shared keyword rankings, the most frequent competitors of Pupila Kids Books & Stories are Pupil Distance PD Meter Pro, PocketBook reader - any books, BookSmart. These apps appear next to Pupila Kids Books & Stories on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pupila Kids Books & Stories in on the Google Play?
Pupila Kids Books & Stories is listed in the Education category on the Google Play.
How can Pupila Kids Books & Stories improve its App Store Optimization?
Based on this audit, Pupila Kids Books & Stories should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pupila Kids Books & Stories.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.