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The app holds the #1 position for the brand term "whataform" with a traffic score of 25 and a good KEI of 0.76, giving it a solid anchor for organic discovery. Leverage this by appending related high‑KEI terms to the title and short description.

Only 1 out of 10 analyzed keywords is ranked, resulting in a Keywords Score of 14% and a Visibility Score of 13/100. This limits exposure to relevant searches such as "inventory management" (traffic 52, KEI 1.21). Expanding keyword coverage is critical.

The app has 0 reviews, contributing to a low Quality Score (50%) and reducing trust signals for both the algorithm and potential users. Early review acquisition can improve ranking and conversion rates.

"inventory management" is a top opportunity with excellent KEI (1.21) and traffic 52, yet the app is not ranking for it. Adding this phrase to the title, short description, and body copy, plus highlighting inventory features, can capture this demand.

Both "pos printing" (KEI 0.82) and "qr code scanner" (KEI 1.35) are high‑value, low‑difficulty terms absent from current rankings. Emphasize Bluetooth POS printing setup and QR ticket validation in the description and feature list to win these searches.