Roof Measure is leaving search traffic on the table

Your title leaves half its space unusedTo improve

Length alone wins nothing here. What ranks is the searched term your title carries, and half a title carries far fewer of them, so you turn up on far fewer searches.

Field usage: 12 of 30 characters

Your short description repeats your titleTo improve

Stores index a word once per listing, so a repeated term buys you nothing and burns a field you only get one of.

Your description skips your own keywordsTo improve

Google indexes this field, and a term that disappears from it loses the ranking it was holding.

No ratings in this market yetTo improve

Visitors in this market see no rating, and a page without one converts markedly worse, whatever the traffic you send to it.

You target terms bigger apps already ownTo improve

Outside your title, several of the terms in your listing are held by apps far bigger than yours, so that space ranks nowhere.