This audit was generated on February 28, 2026
The data may no longer be up to date.
This audit was generated on February 28, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cashowl | #1 | — |  |     | ||
| income tracker | #8 |  |  |     | ||
| financial tracker | #41 |  |  | | ||
| spending tracker | #45 |  | | | ||
| expense tracker | #52 |  | | | ||
| budget planner | #55 |  |  |   | ||
| personal finance | #57 |  |  |    | ||
| expense manager | #84 |  |  |   | ||
| money manager | Not ranked | — | — |   | ||
| budgeting app | Not ranked | — | — | |
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Occurrence count shows how many keywords each competitor appears on
Finance chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
CashOwl has a solid foundation with a top‑ranked brand keyword and a high quality score, but its overall visibility is low due to poor chart placement and weak rankings for core finance keywords. The primary priority is to boost keyword rankings and chart presence while leveraging its strengths.
The app name "cashowl" ranks #1 with a traffic score of 79 and moderate difficulty (37), guaranteeing strong brand visibility. Maintain this position by protecting the trademark and ensuring the name remains in the title and URL.
A quality score of 88% reflects good user rating (4.3) and low crash reports, which helps conversion. Continue encouraging 5‑star reviews and monitor stability to keep this metric high.
Charts Score is 0%; the app does not appear in either global or category top charts, limiting organic discovery. This is a critical gap that directly impacts the overall visibility score (50/100).
Only 8 of the top 10 target keywords rank, with key terms like "expense tracker" (rank 52, difficulty 67) and "budget planner" (rank 55) far from the top. High‑traffic keywords such as "money manager" and "budgeting app" are not ranked at all.
Incorporate top‑performing, high‑traffic keywords (e.g., "expense tracker", "budget planner", "money manager") into the title, short description, and subtitle while preserving readability. A/B test variations and add localized copies for high‑value markets to improve rankings against competitors like Graiden and MyMoney.
Actionable recommendations to improve your visibility
13 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): income tracker.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
CashOwl Income Expense Tracker has a visibility score of 50 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 28, 2026.
CashOwl Income Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of CashOwl Income Expense Tracker are Kakebo: expense tracker budget, Money Tracker Expense Tracker, Cashew—Expense Budget Tracker. These apps appear next to CashOwl Income Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
CashOwl Income Expense Tracker is listed in the Finance category on the Google Play.
Based on this audit, CashOwl Income Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CashOwl Income Expense Tracker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US