Balance : Life Ledger

The app ranks #1 for the exact brand keyword "balance life ledger" with traffic 44 and moderate difficulty (41), indicating strong brand recognition. Leverage this by keeping the brand term in the title and reinforcing it in the short description.

Only 2 out of 10 target keywords are ranked (balance life ledger #1, life balance tracker #5). High‑traffic keywords like "mood tracker" (traffic 68) and "habit tracker" (traffic 78) are not ranked, limiting organic reach.

Charts Score is 0% – the app does not appear in any global or category top charts, which further reduces visibility and credibility for new users.

Quality Score is 50% with zero reviews and no rating. Lack of social proof hurts conversion rates and can negatively impact Play Store algorithmic ranking.

Keywords such as "mood tracker" (traffic 68, difficulty 73) and "habit tracker" (traffic 78, difficulty 75) have high demand. Incorporating them into the title, short description, and keyword field can capture sizable search volume.

Competitor "Way of Life: habit tracker" ranks ahead and shares the keyword "habit tracker". By adding a dedicated habit‑tracking feature highlight in the description and assets, Balance can compete for that keyword space.