This audit was generated on June 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| heinen's | #1 | — |  |     | ||
| tasteful rewards | #1 | — |  |    | ||
| grocery delivery | Not ranked | — | — |      | ||
| curbside pickupOpportunity | Not ranked | — | — |      | ||
| online grocery shopping | Not ranked | — | — |   | ||
| grocery store | Not ranked | — | — |   | ||
| food delivery | Not ranked | — | — |      | ||
| grocery pickup | Not ranked | — | — |   | ||
| grocery shopping online | Not ranked | — | — |  | ||
| online grocery | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
SHEIN-Shopping Online
Shopping
TASTEBud Rewards
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Vinted: Shop & sell pre-loved
Whatnot: Shop, Sell, Connect
Walmart: Shopping & Savings
Shop: All your favorite brands
SHEIN-Shopping Online
Amazon Shopping
DealSeek: Coupons & Discounts
Depop - Buy & Sell Clothes
AliExpress - Shopping App
Fetch: America’s Rewards App
Sam's Club: Shopping & Savings
eBay online shopping & selling
Target: Shop. Style. Save.
Affirm: Buy now, pay over time
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Heinen’s ranks #1 for its brand name and enjoys a strong quality score, but it lacks chart presence and only ranks for 2 of 10 target keywords. The top priority is to capture the high‑KEI “curbside pickup” keyword and broaden generic grocery terms to improve visibility.
The keyword "heinen's" ranks #1 with a traffic score of 52 and an excellent KEI of 1.02, indicating strong brand search dominance. Keep the brand name prominently at the start of the title and subtitle to maintain this advantage.
The app holds a Quality Score of 78% and a 4.5‑star rating from 203 reviews, reflecting solid user satisfaction and technical compliance. Continue monitoring crash rates and encourage positive reviews to preserve this rating.
Charts Score is 0% with no presence in global or category rankings, meaning the app isn’t gaining organic install momentum. Boost install velocity through ASO‑optimized assets, limited‑time promotions, and a review‑driven campaign to break into the charts.
Only 2 out of 10 target keywords are ranked; high‑demand terms like "grocery delivery" and "online grocery" have moderate traffic (39‑72) but the app isn’t ranking for them. Expand the long description, feature list, and subtitle to naturally incorporate these phrases.
The winnable keyword "curbside pickup" has a traffic score of 26, low difficulty (29) and a strong KEI of 0.9, yet the app does not rank for it. Add the term to the title or short description, create a dedicated screenshot, and mention the free curbside service in bullet points to capture this demand.
- 1Insert "curbside pickup" into the app title and short description, ensuring natural phrasing.
- 2Add high‑traffic generic keywords (e.g., "grocery delivery", "online grocery shopping") to the long description and feature bullet points.
- 3Refresh screenshots and feature graphics with a clear "Curbside Pickup" visual and localized copy to improve conversion rates.
- 4Launch a review acquisition campaign aimed at reaching 500+ 5‑star reviews to boost rating volume and chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): tasteful rewards.
Good visibility score
Score of 60/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Heinen’s?
Heinen’s has a visibility score of 60 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 27, 2026.
On how many keywords does Heinen’s rank?
Heinen’s is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Heinen’s?
Based on shared keyword rankings, the most frequent competitors of Heinen’s are SHEIN-Shopping Online, TASTEBud Rewards. These apps appear next to Heinen’s on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Heinen’s in on the Google Play?
Heinen’s is listed in the Shopping category on the Google Play.
How can Heinen’s improve its App Store Optimization?
Based on this audit, Heinen’s should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Heinen’s.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.