This audit was generated on June 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| parent pass | #1 | Live trend | — |  | |||
| parent community | #8 | Live trend |  |  | |||
| parenting resources | #30 | Live trend |  |  | |||
| child care | Not ranked | Live trend | — | — | |||
| kid activities | Not ranked | Live trend | — | — | |||
| local events | Not ranked | Live trend | — | — | |||
| family connections | Not ranked | Live trend | — | — | |||
| childcare finder | Not ranked | Live trend | — | — | |||
| family events | Not ranked | Live trend | — | — | |||
| kid friendly activities | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Parent Pass ranks #1 for its brand term but overall visibility is low (38/100) due to limited keyword coverage and no category ranking. Immediate focus should be expanding and optimizing keyword set while improving category placement.
The app dominates its primary brand term "parent pass" (rank 1) with a solid KEI of 0.68, ensuring core discoverability for users searching directly for the app.
"Parent community" ranks within the top 10 (position 8) with a KEI of 0.30, indicating relevance in the social‑parenting niche and providing a secondary discovery channel.
Only 3 out of 10 target keywords are ranked, yielding a Keywords Score of 42% and contributing to the low overall Visibility Score of 38/100; the app is missing high‑traffic terms like "child care" (traffic 49, KEI 0.78).
The app is not ranked in its primary "Social" category and lacks chart presence, which limits exposure to category‑based browsing users.
The TOP OPPORTUNITIES list shows no clearly winnable keywords, signaling a need for fresh keyword research to uncover new high‑KEI terms (e.g., "child care", "parenting resources") that can be added to the metadata.
- 1Incorporate high‑traffic, low‑difficulty keywords such as "child care" and "parenting resources" into the app title and short description.
- 2Rewrite the long description with semantic variations of target keywords, adding bullet‑point features that naturally embed these terms.
- 3Add localized metadata (title, description, keywords) for top‑performing markets to capture regional searches like "kid activities" and "family events".
- 4Ensure the app is listed under the most relevant primary category (e.g., Parenting) and, if possible, add a secondary category to gain chart visibility.
- 5Implement an in‑app review prompt after key actions to increase review count and maintain the high Quality Score of 88%.
Category Ranking
Social chart position
TikTok - Videos, Shop & LIVE
TikTok Lite - Faster TikTok
Threads
Bigo Live - Live Streaming App
Reco Social
Facebook Lite
Tango- Live Stream, Video Chat
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Parent Pass?
Parent Pass has a visibility score of 38 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 28, 2026.
On how many keywords does Parent Pass rank?
Parent Pass is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Parent Pass?
Based on shared keyword rankings, the most frequent competitors of Parent Pass are WeParent by SupportPay, Parenty - Child Behavior Guide, MamaZen: Mindful Parenting App. These apps appear next to Parent Pass on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Parent Pass in on the Google Play?
Parent Pass is listed in the Social category on the Google Play.
How can Parent Pass improve its App Store Optimization?
Based on this audit, Parent Pass should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Parent Pass.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.