This audit was generated on June 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| washington gas | #1 | Live trend | — |  | |||
| gas bill pay | #2 | Live trend |  |  | |||
| gas company | #4 | Live trend |  |  | |||
| utility bills | #58 | Live trend |  |  | |||
| energy consumption tracker | Not ranked | Live trend | — | — | |||
| autopay | Not ranked | Live trend | — | — | |||
| budget billing | Not ranked | Live trend | — | — | |||
| start serviceOpportunity | Not ranked | Live trend | — | — | |||
| stop serviceOpportunity | Not ranked | Live trend | — | — | |||
| energy management | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
My Washington Gas has solid core rankings and a high quality score, but its overall visibility is limited by a narrow keyword set and lack of chart presence. Capturing high‑KEI service‑related keywords should be the top priority.
The app ranks #1 for "washington gas" (traffic 14, KEI 0.33) and #2 for "gas bill pay" (traffic 48, KEI 1.41), securing the most relevant brand and transaction searches. Maintain this position by preserving the keyword in the title and short description.
A Quality Score of 78% and a 4.5‑star rating from 2,911 reviews indicate strong user satisfaction and app stability, which supports higher conversion once visibility improves.
Only 4 of the 10 analyzed keywords are ranked, leaving 60% of the target set untapped. This limits discovery, especially for service‑action terms that have strong demand.
Charts Score is 0%, meaning the app does not appear in top‑list charts for its category or globally. Lack of chart exposure reduces organic traffic and hampers the Visibility Score.
The keyword "stop service" has excellent KEI (1.0) with traffic 25 and low difficulty (25) but the app is not ranking. Adding this term to the title, short description, and in‑app screenshots can quickly win this high‑value search.
"Start service" shows good KEI (0.61) and moderate difficulty (36). Incorporating it into the metadata and visual assets will broaden the app’s reach to users initiating new accounts.
- 1Insert "stop service" and "start service" into the app title and short description, ensuring natural phrasing.
- 2Refresh the long description to include high‑KEI terms: stop service, start service, autopay, energy consumption tracker, budget billing.
- 3Add localized screenshot captions and a new chart graphic highlighting service activation/deactivation and payment trends.
- 4Create a Play Store experiment to test the updated title/description against the current version for CTR improvements.
- 5Monitor keyword rankings weekly and expand the keyword list with other good‑KEI terms (e.g., autopay, energy consumption tracker) as rankings improve.
Category Ranking
Business chart position
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of My Washington Gas?
My Washington Gas has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 26, 2026.
On how many keywords does My Washington Gas rank?
My Washington Gas is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of My Washington Gas?
Based on shared keyword rankings, the most frequent competitors of My Washington Gas are Gas N Wash, Southwest Gas, GeniePay: Bill Payment & TopUp. These apps appear next to My Washington Gas on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is My Washington Gas in on the Google Play?
My Washington Gas is listed in the Business category on the Google Play.
How can My Washington Gas improve its App Store Optimization?
Based on this audit, My Washington Gas should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to My Washington Gas.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.