This audit was generated on June 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| michigan gas | #1 | — |  |     | ||
| gas utilities | #1 | — | |  | ||
| gas bill pay | #7 |  |  |   | ||
| utility bill manager | Not ranked | — | — |      | ||
| energy account | Not ranked | — | — |      | ||
| bill payment app | Not ranked | — | — |     | ||
| pay bill online | Not ranked | — | — |    | ||
| automatic payment | Not ranked | — | — |     | ||
| budget billing | Not ranked | — | — |    | ||
| gas bill analyzer | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Peoples Gas Chicago
Business
BillPoint: VTU & Bills Payment
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Authenticator
Microsoft Teams
Zoom Workplace
DoorDash - Dasher
ADP Mobile Solutions
FedEx Mobile
LinkedIn: Community & Network
Uber - Driver: Drive & Deliver
Workday
UKG Pro
Spark Driver
Amazon Flex
UPS
Job Search by ZipRecruiter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Michigan Gas Utilities has strong core keyword rankings and high quality score, but lacks chart visibility and broader keyword coverage. Prioritize boosting the 'gas bill pay' rank and expanding metadata to capture more organic traffic.
The app ranks #1 for both 'michigan gas' (traffic 25, KEI 0.66) and 'gas utilities' (traffic 25, KEI 0.74), giving it solid authority in its niche. This drives a high Keywords Score of 80% and contributes to the overall Quality Score of 90%.
Charts Score is 0%, meaning the app does not appear in any top‑10 charts (global or category). Lack of chart placement limits exposure to impulse installers and reduces organic lift.
Only 3 of the 10 analyzed keywords are ranked. Important terms like 'bill payment app', 'pay bill online', and 'automatic payment' have decent traffic (22‑17) but are unranked, indicating missed opportunities.
Despite an excellent KEI of 1.41 (traffic 48, difficulty 34), the app sits at rank 7 for 'gas bill pay'. Improving on‑page SEO and gaining a few more backlinks or reviews can push it into the top 3, unlocking higher click‑through rates.
Add and optimize for 'bill payment app' (traffic 22, difficulty 58) and 'pay bill online' (traffic 17, difficulty 52). Their difficulty is moderate and they have solid search volume, offering incremental traffic if indexed.
Incorporate geographic modifiers ('Michigan') and high‑value terms ('gas bill pay') into the app title, short description, and subtitle. This aligns metadata with user intent and improves relevance for location‑specific searches.
- 1Revise the app title to include 'Michigan Gas Bill Pay' and update subtitle with 'Pay Bills, Manage Account'.
- 2Add high‑potential keywords ('bill payment app', 'pay bill online', 'automatic payment') to the keyword list and weave them into the description and feature bullets.
- 3Create a focused ASO campaign to push 'gas bill pay' into the top 3 (e.g., improve on‑page relevance, acquire a few high‑quality reviews mentioning the term).
- 4Launch a short‑term install promotion (Google Ads or cross‑promo) aimed at hitting the Business category top‑10 chart to gain chart visibility.
- 5Refresh screenshots and add a short video highlighting quick payment and scheduled billing features, emphasizing the newly added keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): gas bill pay.
Good visibility score
Score of 68/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Michigan Gas Utilities (MGU)?
Michigan Gas Utilities (MGU) has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 26, 2026.
On how many keywords does Michigan Gas Utilities (MGU) rank?
Michigan Gas Utilities (MGU) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Michigan Gas Utilities (MGU)?
Based on shared keyword rankings, the most frequent competitors of Michigan Gas Utilities (MGU) are Peoples Gas Chicago, ZuelPay - Credit Card & Bill, BillPoint: VTU & Bills Payment. These apps appear next to Michigan Gas Utilities (MGU) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Michigan Gas Utilities (MGU) in on the Google Play?
Michigan Gas Utilities (MGU) is listed in the Business category on the Google Play.
How can Michigan Gas Utilities (MGU) improve its App Store Optimization?
Based on this audit, Michigan Gas Utilities (MGU) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Michigan Gas Utilities (MGU).
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.