This audit was generated on July 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
9
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| makeupcheckai | #1 | — |  |     | ||
| makeup tutorial | #6 |  |  |     | ||
| ai beauty coach | #27 |  |  |      | ||
| beauty planner | #61 |  |  |      | ||
| skin analysisOpportunity | Not ranked | — | — |      | ||
| look generator | Not ranked | — | — |      | ||
| color harmony | Not ranked | — | — |      | ||
| product matcher | Not ranked | — | — |      | ||
| hairstyle guide | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
EBeauty - Salon Management
Productivity
Makeup Tutorials for Beginners
Beauty
Glow - Weight Loss AI
Health & Fitness
Cosmetic Checker
Beauty
BeTidy: Home Cleaning Schedule
House & Home
Makeup Video Tutorial 2026
Lifestyle
GlowUp Daily: Improve Yourself
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Beauty chart position
Booksy for Customers
Ulta Beauty: Makeup & Skincare
Sephora: Buy Makeup & Skincare
SALLY BEAUTY
Scentbird Monthly Perfume Box
Booksy Biz: For Businesses
Phone Mirror app - True Mirror
IPSY: Personalized Beauty
Fresha for customers
Luvme Hair
Barber Chop
Beauty Camera - Selfie Sticker
AI Photo Editor: Photo Enhance
Hair Color & Hairstyle Try On
DSLR HD Camera : 4K HD Camera
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Makeup Check AI has a strong brand presence (rank 1 for its own keyword) and excellent app quality (88% quality score), but its overall visibility is low (35/100) due to limited keyword coverage and no chart rankings. The highest‑impact priority is to capture the high‑KEI, untapped keyword "skin analysis" and lift existing moderate‑KEI keywords.
The exact‑match keyword "makeupcheckai" ranks #1 with low difficulty (30) and a KEI of 0.3, guaranteeing top‑of‑search visibility for brand‑related searches.
The app scores 88% on quality metrics (ratings 4.3, stable installs) which supports better conversion and algorithmic favorability when the metadata is optimized.
Only 4 of 9 target keywords are ranked (39% keyword score) and the app has no presence in global or category charts, pulling the overall visibility score down to 35/100.
The untapped keyword "skin analysis" has a solid KEI of 0.68 (traffic 25, difficulty 37). Adding this term to the title, short description, and body copy can quickly generate visibility in a high‑efficiency segment.
Keywords "ai beauty coach" (rank 27, KEI 0.48) and "beauty planner" (rank 61, KEI 0.44) have moderate difficulty and decent traffic. Improving their rankings to the top 20 will add measurable install volume.
- 1Add the exact phrase "skin analysis" and related synonyms (e.g., "skin check", "skin diagnostics") to the app title and short description.
- 2Rewrite the long description to naturally include "skin analysis", "ai beauty coach", and "beauty planner" while highlighting the AI‑driven features that match those queries.
- 3Refresh screenshots and the promotional video with on‑screen text overlaying the new high‑KEI keywords (e.g., "AI Skin Analysis"), and add a dedicated “Skin Analysis” feature highlight.
- 4Implement a small ASO A/B test campaign to monitor rank changes for "ai beauty coach" and "beauty planner" after metadata updates.
- 5Encourage satisfied users to leave 5‑star reviews (e.g., in‑app prompt after a completed beauty plan) to further boost the quality score and conversion rate.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3938 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): makeup tutorial.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Makeup Check AI - AI Makeup?
Makeup Check AI - AI Makeup has a visibility score of 35 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 1, 2026.
On how many keywords does Makeup Check AI - AI Makeup rank?
Makeup Check AI - AI Makeup is tracked on 9 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Makeup Check AI - AI Makeup?
Based on shared keyword rankings, the most frequent competitors of Makeup Check AI - AI Makeup are Cosmetic Checker, EBeauty - Salon Management, BeTidy: Home Cleaning Schedule. These apps appear next to Makeup Check AI - AI Makeup on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Makeup Check AI - AI Makeup in on the Google Play?
Makeup Check AI - AI Makeup is listed in the Beauty category on the Google Play.
How can Makeup Check AI - AI Makeup improve its App Store Optimization?
Based on this audit, Makeup Check AI - AI Makeup should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Makeup Check AI - AI Makeup.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.