This audit was generated on July 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simple calculator | #18 |  |  |      | ||
| calculator | Not ranked | — | — |    | ||
| scientific calculator | Not ranked | — | — |      | ||
| unit converter | Not ranked | — | — |      | ||
| currency converter | Not ranked | — | — |      | ||
| loan calculator | Not ranked | — | — |      | ||
| tip calculator | Not ranked | — | — |      | ||
| date calculator | Not ranked | — | — |      | ||
| gst calculator | Not ranked | — | — |      | ||
| bill splitter | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Simple Calculator
Unknown category
Calculator: Simple Calculator
Unknown category
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
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Move to iOS
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Simple Calculator has a very low visibility score (6/100) with only one keyword ranked (simple calculator at #18). The app’s main priority is to gain rankings for high‑KEI, low‑difficulty keywords and boost its quality signals (ratings, visuals).
The app already ranks #18 for the exact‑match keyword "simple calculator" (traffic 25), proving the current metadata has some relevance. Leveraging this position can help lift related terms.
Keywords like "tip calculator" (KEI 1.13, difficulty 64) and "loan calculator" (KEI 0.84, difficulty 69) show strong traffic‑to‑difficulty efficiency, indicating they are attractive targets once the app’s relevance improves.
The app does not rank for high‑traffic core keywords such as "calculator" (traffic 65, difficulty 92) or "scientific calculator" (traffic 68, difficulty 82). Absence of these terms severely limits discoverability.
Quality Score is only 40% and the app has no user reviews (0/5). Lack of ratings, screenshots, and a compelling feature graphic reduces conversion and ranking potential.
Focus on the winnable, low‑difficulty keywords "tip calculator" (difficulty 64) and "bill splitter" (difficulty 49). Add these terms to the title, short description, and feature list, and create dedicated screenshots to capture that search intent.
Incorporate other good‑KEI terms such as "unit converter" (KEI 0.63, difficulty 76) and "currency converter" (KEI 0.80, difficulty 79) into the long‑form description and UI copy. This broadens relevance without over‑optimizing for extremely competitive words.
- 1Revise the app title to include a primary keyword and a secondary high‑KEI term, e.g., "Simple Calculator – Tip & Unit Converter".
- 2Rewrite the short and full description to embed top KEI keywords (tip calculator, bill splitter, loan calculator, unit converter, currency converter) naturally within feature bullet points.
- 3Add high‑quality screenshots and a feature graphic that explicitly showcase tip calculation, bill splitting, and unit conversion functions.
- 4Implement an in‑app prompt to encourage satisfied users to leave 5‑star reviews; aim for at least 30 reviews to raise the quality score.
- 5Create a localized English (US) listing and submit an A/B test for the new title/description to measure ranking lifts for the target keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2245 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 6/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simple Calculator?
Simple Calculator has a visibility score of 6 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 1, 2026.
On how many keywords does Simple Calculator rank?
Simple Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simple Calculator?
Based on shared keyword rankings, the most frequent competitors of Simple Calculator are Simple Calculator, Calculator: Simple Calculator. These apps appear next to Simple Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simple Calculator in on the Google Play?
Simple Calculator is listed in the Tools category on the Google Play.
How can Simple Calculator improve its App Store Optimization?
Based on this audit, Simple Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.