This audit was generated on February 19, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Dale: Countdown & Year Tracker

Dale: Countdown & Year Tracker

Sanjay Pathak

USUSen-US3.3 / 5No reviews Feb 4, 2026

Visibility Score

15Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
16
Based on keyword rankings
Keywords analyzed10
Ranked in top 502
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
63
Rating and recency signals
Rating3.3 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

2

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
dale#2
53
66
dale! Colombia
Dale Play
dale! Colombia
1
Dale: Countdown & Year Tracker
2
Dale Play
3
Dale: ai image generator
4
Dale Coopeuch
5
year progress trackerOpportunity#91
38
39
New Year Goals
Counter - Progress Tracker
Countdown - Pretty Progress
1
Strides: Habit Tracker + Goals
2
Progress - Goal Tracker
3
Tally: The Anything Tracker
4
Year Dots - Progress Tracker
5
days left countdownOpportunityNot ranked
43
43
——
Countdown
1
Countdown Star
2
Days • Countdown & Widgets
3
Countdown  ‎
4
Countdown - Widget & Reminders
5
event countdownOpportunityNot ranked
48
49
——
Countdown
1
Countdown: Event Countdown
2
Countdown Star
3
Countdown@
4
Days • Countdown & Widgets
5
countdown widgetNot ranked
66
63
——
Countdown
1
Countdown@
2
Countdown Buddy
3
Countdown Star
4
Countdown  ‎
5
year countdownOpportunityNot ranked
41
47
——
Countdown
1
Countdown - Pretty Progress
2
Countdown Star
3
Countdown Timer - Clock Widget
4
Countdown  ‎
5
birthday countdownOpportunityNot ranked
53
55
——
Countdown
1
Birthday Countdown ‎
2
Countdown  ‎
3
Birthday Countdown
4
Countdown Date & Timer Widget
5
vacation countdownOpportunityNot ranked
59
54
——
Vacation Countdown App
1
Countdown Star
2
Vacation Countdown ‎
3
Countdown@
4
Countdown
5
days untilOpportunityNot ranked
70
42
——
Countdown
1
Countdown - Days Until
2
Days • Countdown & Widgets
3
Countdown & Count Up Timer
4
Days Until ‎
5
countdown appOpportunityNot ranked
70
43
——
Countdown
1
Countdown  ‎
2
Countdown Buddy
3
Countdown Star
4
Countdown App
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
dale! Colombia

dale! Colombia

Finance

4.7Ahead1x
New Year Goals

New Year Goals

Productivity

5.0Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
Dale Play

Dale Play

Entertainment

3.4Behind1x
Counter - Progress Tracker

Counter - Progress Tracker

Productivity

4.6Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Productivity chart position

Productivity
Not currently ranked in top 200
ChatGPT

ChatGPT

★ 4.9
Google Gemini

Google Gemini

★ 4.7
Claude by Anthropic

Claude by Anthropic

★ 4.7
4
Grok

Grok

★ 4.9
5
Gmail - Email by Google

Gmail - Email by Google

★ 4.7
6
Microsoft Authenticator

Microsoft Authenticator

★ 4.7
7
Microsoft Copilot AI Assistant

Microsoft Copilot AI Assistant

★ 4.8
8
Google Docs

Google Docs

★ 4.8
9
Microsoft Outlook

Microsoft Outlook

★ 4.8
10
Google Drive

Google Drive

★ 4.8
11
Google Sheets

Google Sheets

★ 4.8
12
Microsoft Word

Microsoft Word

★ 4.7
13
VPN - Super Unlimited Proxy

VPN - Super Unlimited Proxy

★ 4.6
14
Google Calendar: Get Organized

Google Calendar: Get Organized

★ 4.5
15
Microsoft Excel

Microsoft Excel

★ 4.8

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Dale ranks well for its brand keyword but fails to capture any of the high‑traffic generic countdown terms, resulting in a low visibility score of 15/100. Immediate focus should be on expanding keyword coverage and boosting app reputation to break into the Productivity charts.

Brand Keyword Ranking
medium

The app ranks #2 for the keyword "dale" with a traffic potential of 53, indicating strong brand recognition. Leverage this by keeping the brand name prominent in the title and subtitle.

Sparse Keyword Rankings
high

Only 2 out of 10 analyzed keywords are ranked, and none of the high‑traffic terms (e.g., "countdown widget" traffic 66, "days left countdown" traffic 43) appear in the top 100. This limits discoverability across the core user intent.

Target High‑Traffic Keywords
high

Keywords such as "countdown widget" (traffic 66, difficulty 63) and "event countdown" (traffic 48, difficulty 49) are unmet opportunities. Incorporate these into the title, subtitle, or keyword field to capture existing demand.

No Category Ranking
high

The app is not ranked in the Productivity category, which prevents chart exposure and organic downloads. Improving conversion metrics (ratings, reviews, install velocity) is essential to earn a category position.

Improve Rating & Reviews
medium

Current rating is 3.3 with 0 reviews, indicating low user trust. Implement an in‑app prompt after key usage milestones to encourage 4‑5 star reviews, aiming for at least 50 reviews within 30 days.

Under‑Optimized Description
medium

The first 500 characters mention only a few target terms and omit high‑traffic keywords like "birthday countdown" and "vacation countdown." Re‑write the description to naturally embed the top 5 unmet keywords.

Key Action Items
Priority actions to improve your app's visibility
  • 1Revise the app title and subtitle to include high‑traffic keywords (e.g., "Countdown Widget" and "Days Left").
  • 2Expand the keyword field with the top 5 unmet keywords: countdown widget, days left countdown, event countdown, birthday countdown, vacation countdown.
  • 3Rewrite the description (first 500 chars) to weave in those keywords while highlighting widget functionality and visual design.
  • 4Launch a 30‑day review acquisition campaign using in‑app prompts after a successful countdown creation, targeting a 4‑5 star rating.
  • 5Add localized screenshots and a short video demo that showcase the dot‑grid year progress and widget, aiming to improve conversion and qualify for category charts.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 2540 characters, providing good keyword density and information for users.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Rating needs improvement

A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Dale: Countdown & Year Tracker?

Dale: Countdown & Year Tracker has a visibility score of 15 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 19, 2026.

On how many keywords does Dale: Countdown & Year Tracker rank?

Dale: Countdown & Year Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Dale: Countdown & Year Tracker?

Based on shared keyword rankings, the most frequent competitors of Dale: Countdown & Year Tracker are dale! Colombia, Dale Play, New Year Goals. These apps appear next to Dale: Countdown & Year Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Dale: Countdown & Year Tracker in on the Apple App Store?

Dale: Countdown & Year Tracker is listed in the Productivity category on the Apple App Store.

How can Dale: Countdown & Year Tracker improve its App Store Optimization?

Based on this audit, Dale: Countdown & Year Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Dale: Countdown & Year Tracker.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.