This audit was generated on June 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| overglow | #1 | — |  |     | ||
| selfie ring light | #1 | — |  |    | ||
| studio lighting | Not ranked | — | — |      | ||
| flashlight | Not ranked | — | — |      | ||
| photo lighting | Not ranked | — | — |      | ||
| instagram light | Not ranked | — | — |      | ||
| tiktok lightOpportunity | Not ranked | — | — |      | ||
| snapchat light | Not ranked | — | — |    | ||
| soft lightOpportunity | Not ranked | — | — |      | ||
| adjustable brightness | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
GoGlow
Photography
Ring Light for Call & Selfie
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Photography chart position
Gallery - Photo Gallery
Video Editor & Maker - InShot
Picsart AI Photo Editor, Video
Amazon Photos: Photo & Video
Hailuo AI: Image&Video Maker
FaceLab: Future Face Aging App
Mica: AI Photo & Video Maker
Google Photos
PhotoCircle
Retro — Photos with Friends
AniDub Max
FreePrints
PixVerse: AI Video Generator
Pix Editor: AI Photo Maker
Hypic - Photo Editor & AI Art
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
OverGlow ranks #1 for its brand and core term "selfie ring light" but lacks chart presence and overall quality signals. Immediate focus should be on capturing high‑KEI long‑tail keywords and improving on‑store assets to boost visibility.
The app is ranked #1 for both "overglow" (traffic 15, KEI 0.31) and "selfie ring light" (traffic 25, KEI 0.58), giving it a solid foundation and a 73% keyword score.
Charts Score is 0% with no global or category ranking, indicating the app is not gaining organic downloads beyond its two ranked keywords.
Quality Score sits at 50% and the app has 0 reviews/ratings, which hurts conversion and trust for potential users.
"soft light" has excellent KEI 1.18 (traffic 47, difficulty 40) and the app currently ranks nowhere. Adding this phrase to title, short description, and body copy can capture a high‑value search stream.
"tiktok light" shows good KEI 0.71 (traffic 41, difficulty 58) and is unranked. Emphasize TikTok‑specific use‑cases in the description and metadata to win this demand.
Keywords like "studio lighting" (traffic 17, KEI 0.4) and "flashlight" (traffic 82, KEI 0.98) are moderately attractive and unranked. Incorporate them naturally in feature lists and bullet points to broaden relevance.
- 1Add "soft light" and "tiktok light" to the app title (if within character limits) or subtitle/short description.
- 2Rewrite the full description to include the top unranked keywords within the first 150 characters and throughout feature sections.
- 3Create new high‑resolution screenshots and a short video showcasing soft‑light mode and TikTok overlay functionality.
- 4Implement an in‑app prompt or email campaign to drive early user reviews and achieve at least a 4‑star average rating.
- 5Monitor keyword rankings weekly and run A/B tests on title/short description variations to optimize for the new keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Good visibility score
Score of 61/100 indicates solid app store presence.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of OverGlow: Selfie Ring Light?
OverGlow: Selfie Ring Light has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 30, 2026.
On how many keywords does OverGlow: Selfie Ring Light rank?
OverGlow: Selfie Ring Light is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of OverGlow: Selfie Ring Light?
Based on shared keyword rankings, the most frequent competitors of OverGlow: Selfie Ring Light are GoGlow, Ring Light for Call & Selfie. These apps appear next to OverGlow: Selfie Ring Light on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is OverGlow: Selfie Ring Light in on the Google Play?
OverGlow: Selfie Ring Light is listed in the Photography category on the Google Play.
How can OverGlow: Selfie Ring Light improve its App Store Optimization?
Based on this audit, OverGlow: Selfie Ring Light should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to OverGlow: Selfie Ring Light.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.