This audit was generated on March 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the movement athlete | #1 | — |  |     | ||
| calisthenics | Not ranked | — | — |      | ||
| bodyweight trainingOpportunity | Not ranked | — | — |     | ||
| street workoutOpportunity | Not ranked | — | — |   | ||
| handstandOpportunity | Not ranked | — | — |      | ||
| muscle upOpportunity | Not ranked | — | — |      | ||
| plancheOpportunity | Not ranked | — | — |    | ||
| human flagOpportunity | Not ranked | — | — |      | ||
| gymnastics strengthOpportunity | Not ranked | — | — |      | ||
| calisthenics appOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
AthleteRated
Sports
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Movement Athlete has a strong brand presence with its name ranking #1, but suffers from very low overall visibility (15/100) due to poor keyword coverage and no chart rankings. Immediate focus should be on keyword expansion and on‑page optimization to capture high‑traffic search terms.
The exact match keyword "the movement athlete" ranks #1 with 47% traffic and a modest difficulty score of 35, showing strong brand recognition. Leverage this by keeping the brand name in the title and short description.
9 of the top 10 target keywords (e.g., calisthenics, handstand, muscle up) are not ranked despite high traffic potential (70‑75 searches) and moderate difficulty (30‑68). This is the primary driver of the 16% keyword score.
Charts Score is 0% with no rankings in Global or Category charts, meaning the app isn’t appearing in top‑50 lists for Health & Fitness. Without chart visibility, organic discovery is severely limited.
Current title is only the brand name. Adding 1‑2 high‑traffic keywords (e.g., "Calisthenics" or "Bodyweight Training") can boost relevance while staying within the 30‑character limit. Update the short description to include 3‑4 of the top‑traffic terms.
Quality Score is 63% but can be raised by adding a promo video, updating screenshots with keyword‑focused captions (e.g., "Learn Handstand, Planche, Muscle‑Up"), and incorporating localized copy for the 22‑70 age range mentioned in the description.
- 1Revise the app title to include a primary keyword (e.g., "The Movement Athlete – Calisthenics Training").
- 2Rewrite the short description to embed 3‑4 high‑traffic keywords: calisthenics, handstand, muscle up, planche.
- 3Create and upload a 15‑30 second promo video highlighting skill progression and include on‑screen keyword captions.
- 4Add missing high‑traffic keywords to the full description and metadata, ensuring natural density and using variations (e.g., "bodyweight training", "street workout").
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3376 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Movement Athlete?
The Movement Athlete has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 15, 2026.
On how many keywords does The Movement Athlete rank?
The Movement Athlete is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Movement Athlete?
Based on shared keyword rankings, the most frequent competitors of The Movement Athlete are AthleteRated. These apps appear next to The Movement Athlete on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Movement Athlete in on the Google Play?
The Movement Athlete is listed in the Health & Fitness category on the Google Play.
How can The Movement Athlete improve its App Store Optimization?
Based on this audit, The Movement Athlete should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Movement Athlete.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.