The Movement Athlete

The exact match keyword "the movement athlete" ranks #1 with 47% traffic and a modest difficulty score of 35, showing strong brand recognition. Leverage this by keeping the brand name in the title and short description.

9 of the top 10 target keywords (e.g., calisthenics, handstand, muscle up) are not ranked despite high traffic potential (70‑75 searches) and moderate difficulty (30‑68). This is the primary driver of the 16% keyword score.

Charts Score is 0% with no rankings in Global or Category charts, meaning the app isn’t appearing in top‑50 lists for Health & Fitness. Without chart visibility, organic discovery is severely limited.

Current title is only the brand name. Adding 1‑2 high‑traffic keywords (e.g., "Calisthenics" or "Bodyweight Training") can boost relevance while staying within the 30‑character limit. Update the short description to include 3‑4 of the top‑traffic terms.

Quality Score is 63% but can be raised by adding a promo video, updating screenshots with keyword‑focused captions (e.g., "Learn Handstand, Planche, Muscle‑Up"), and incorporating localized copy for the 22‑70 age range mentioned in the description.