This audit was generated on July 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| go outdoors ks | #1 | — |  |     | ||
| kansas wildlife | #1 | — |  |    | ||
| fishing licenses | #31 |  |  |      | ||
| fishing | Not ranked | — | — |      | ||
| hunting | Not ranked | — | — |      | ||
| park maps | Not ranked | — | — |      | ||
| wildlife permits | Not ranked | — | — |   | ||
| hunting seasons | Not ranked | — | — |    | ||
| trail mapsOpportunity | Not ranked | — | — |     | ||
| park alerts | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Fishing & Hunting Solunar Time
Sports
Go Outdoors IA
Sports
iKan - State of Kansas
Finance
Go Outdoors Georgia
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Family Safety & GPS
T-Life
Ring - Always Home
KashKick: Get paid to have fun
DailyGift: Earn Reward
VYBS: Play & Earn Rewards
LG ThinQ
Amazon Alexa
Nextdoor: Neighborhood Network
Polymarket
Google Home
Lemon8 - Lifestyle Community
Daily Horoscope Launcher
Cash Giraffe: Real Money Games
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Go Outdoors KS ranks #1 for its brand and "Kansas wildlife" but suffers from low overall visibility (47/100) and poor quality signals. The highest‑impact focus should be on capturing high‑KEI non‑brand keywords, especially "trail maps", while boosting metadata and user ratings.
The app holds the #1 position for its exact brand term "go outdoors ks" (traffic 11, difficulty 34) and also ranks #1 for "kansas wildlife" (traffic 37, difficulty 31, KEI 1.19). Leverage this by reinforcing the brand in the title and using the same phrase in the short description to maintain top‑of‑search presence.
Quality Score is only 38% and the app is not ranked in its Lifestyle category or any charts, indicating poor conversion and engagement metrics. Improve visual assets, add a localized video, and run A/B tests on the icon to raise click‑through and install rates.
High‑traffic core terms "fishing" (traffic 82, difficulty 90, KEI 0.91) and "hunting" (traffic 82, difficulty 71, KEI 1.15) are not ranked at all. These keywords have excellent KEI, so integrate them into the title/short description and sprinkle them throughout the long description to capture organic demand.
The winnable keyword "trail maps" has traffic 54, difficulty 60 and a solid KEI of 0.9, yet the app does not rank for it. Add "trail maps" to the keyword field, highlight the feature in screenshots and description, and consider a small UI update that surfaces trail maps more prominently.
Keywords like "park alerts" (traffic 9, difficulty 27, KEI 0.33) and "wildlife permits" (traffic 8, difficulty 22, KEI 0.36) are low difficulty and can be captured quickly. Incorporate them into bullet points within the long description and tag them in the keyword list to boost overall keyword coverage.
- 1Revise title to include high‑KEI terms (e.g., "Go Outdoors KS – Fishing, Hunting & Trail Maps").
- 2Rewrite short and long descriptions, embedding top KEI keywords: fishing, hunting, trail maps, park alerts, wildlife permits.
- 3Add "trail maps" and other low‑difficulty keywords to the keyword field; create dedicated screenshot highlighting trail maps feature.
- 4Upgrade visual assets: add a short localized video, update screenshots with keyword callouts, and run A/B testing on icon.
- 5Launch an in‑app prompt campaign to encourage 4‑star+ reviews, aiming to lift rating above 4.0 and improve the Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 1 keyword(s): kansas wildlife.
Short description
Your app description is only 171 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Go Outdoors KS?
Go Outdoors KS has a visibility score of 47 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 8, 2026.
On how many keywords does Go Outdoors KS rank?
Go Outdoors KS is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Go Outdoors KS?
Based on shared keyword rankings, the most frequent competitors of Go Outdoors KS are Go Outdoors IA, iKan - State of Kansas, Fishing & Hunting Solunar Time. These apps appear next to Go Outdoors KS on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Go Outdoors KS in on the Google Play?
Go Outdoors KS is listed in the Lifestyle category on the Google Play.
How can Go Outdoors KS improve its App Store Optimization?
Based on this audit, Go Outdoors KS should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Go Outdoors KS.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.