This audit was generated on July 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| groomit | #1 | — |  |     | ||
| pet grooming | #1 | — |  |   | ||
| mobile pet grooming | #1 | — | |  | ||
| dog grooming | #1 | — | |  | ||
| cat grooming | #1 | — | |   | ||
| in-home pet grooming | #4 | |  | | ||
| pet bath | #4 |  | |   | ||
| pet haircut | #10 | |  |      | ||
| pet spa | #25 |  |  |     | ||
| pet salon | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Jungle Animal Hair Salon 2
Game Educational
Bath Time
Game Casual
TapGroom Pet Grooming Salon
Business
GrooMore pet grooming software
Business
Groomit Biz (Only Groomers)
Lifestyle
PetBacker-Dog Boarding, Sitter
Lifestyle
Happy Spa: Beauty Salon Games
Game Simulation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Family Safety & GPS
T-Life
Ring - Always Home
KashKick: Get paid to have fun
DailyGift: Earn Reward
VYBS: Play & Earn Rewards
Amazon Alexa
Cash Giraffe: Real Money Games
Google Home
Polymarket
LG ThinQ
Lemon8 - Lifestyle Community
Nextdoor: Neighborhood Network
GPS Location Tracker — Locator
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Groomit dominates core pet‑grooming keywords with multiple #1 rankings, but its overall ASO health is hampered by a low quality score and zero chart visibility. Immediate focus should be on boosting ratings, expanding keyword coverage, and improving conversion assets.
The app ranks #1 for six high‑traffic terms (groomit, pet grooming, mobile pet grooming, dog grooming, cat grooming, pet bath) with KEI values from 0.68 to 1.65, indicating excellent relevance and low competition. Maintain these positions by preserving current metadata and monitoring competitor shifts.
Quality Score is only 63%, driven by a 3.3‑star rating and just 227 reviews. This negatively impacts conversion and the Play Store algorithm. A rating improvement to ≥4.0 and a larger review base are critical.
Charts Score is 0%, meaning the app isn’t appearing in top‑chart listings for any region or category. Without chart momentum, organic install velocity stalls, limiting visibility beyond keyword rankings.
Keywords "pet spa" (rank 25, KEI 0.57) and "pet salon" (unranked, KEI 0.37) have moderate demand and manageable difficulty. Adding these phrases to the short description and sprinkling them in the long description can push them into the top 10.
The "dog grooming" keyword has an excellent KEI of 1.65 (rank 1, traffic 61). Expanding related long‑tail terms (e.g., "mobile dog grooming", "dog grooming at home") in the description and FAQ can capture additional search volume without cannibalizing existing rankings.
The app is not ranked within the Lifestyle category, reducing category‑based discovery. Incorporate category‑specific terms (e.g., "pet care", "pet services") and consider moving to the more relevant "Pet Care" category if available.
- 1Launch an in‑app prompt and email campaign to encourage satisfied users to rate 4‑5 stars and leave reviews, aiming to raise the average rating above 4.0 within 30 days.
- 2Update the title (if possible) or short description to include "pet spa" and "pet salon" while preserving brand identity.
- 3Rewrite the long description to integrate high‑KEI long‑tail keywords (e.g., "mobile dog grooming", "in‑home cat grooming"), add bullet‑point benefits, and a brief FAQ section covering common search queries.
- 4Create localized, high‑resolution screenshots and a short video showcasing the mobile and in‑home service experience to improve conversion rates.
- 5Run a 2‑week A/B test on the short description and icon design, track install lift, and use the winning variant to boost chart performance.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 7 keyword(s): pet grooming, mobile pet grooming, in-home pet grooming.
Good visibility score
Score of 83/100 indicates solid app store presence.
Rating needs improvement
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Groomit – On-Demand Grooming?
Groomit – On-Demand Grooming has a visibility score of 83 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 2, 2026.
On how many keywords does Groomit – On-Demand Grooming rank?
Groomit – On-Demand Grooming is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Groomit – On-Demand Grooming?
Based on shared keyword rankings, the most frequent competitors of Groomit – On-Demand Grooming are TapGroom Pet Grooming Salon, GrooMore pet grooming software, Groomit Biz (Only Groomers). These apps appear next to Groomit – On-Demand Grooming on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Groomit – On-Demand Grooming in on the Google Play?
Groomit – On-Demand Grooming is listed in the Lifestyle category on the Google Play.
How can Groomit – On-Demand Grooming improve its App Store Optimization?
Based on this audit, Groomit – On-Demand Grooming should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Groomit – On-Demand Grooming.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.