This audit was generated on July 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| spruce | #3 |  |  |    | ||
| recurring cleaning | #36 |  |  |      | ||
| on-demand cleaning | #64 |  |  |    | ||
| house cleaningOpportunity | Not ranked | — | — |    | ||
| chore booking | Not ranked | — | — |      | ||
| laundry serviceOpportunity | Not ranked | — | — |      | ||
| pet care | Not ranked | — | — |      | ||
| instant booking | Not ranked | — | — |      | ||
| floor cleaningOpportunity | Not ranked | — | — |  | ||
| dishwashingOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Spruce - Mobile banking
Finance
Clean My Carpet - ASMR Washing
Game Simulation
Phone Cleaner - AI Cleaner
Tools
SPRUCE
Productivity
Luce - Home Services Super App
House & Home
Cleaner Antivirus VPN Cleaner
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Homes.com Real Estate & Rent
Thumbtack: Hire Service Pros
Redfin: Buy, Sell & Rent Homes
AI Remodel - Interior Design
Surveillance Camera: Visory
Rent. Apartments & Homes
Apartments.com Rental Search
Online Portal by AppFolio
Planner 5D: AI Home Design
Remote for Smart Samsung TV
Roku Smart Home
AlfredCamera Home Security app
ecobee
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Spruce ranks well for its brand term but fails to capture high‑KEI service keywords, resulting in a low overall visibility score (21/100). Prioritize keyword expansion and metadata optimization to win winnable, high‑value searches.
The app’s brand term "spruce" ranks #3 with traffic 60 and KEI 0.71, demonstrating strong brand awareness that can be leveraged to boost overall visibility.
A quality score of 53% suggests the app meets basic technical and content standards, providing a solid foundation for further ASO improvements.
Key high‑KEI terms such as "dishwashing" (KEI 1.59), "house cleaning" (KEI 0.88) and "laundry service" (KEI 0.75) are not ranked, limiting discovery for core user intents.
Charts score is 0%, indicating the app is not appearing in top charts for any category, which reduces organic install velocity and algorithmic boost.
"Dishwashing" has excellent KEI (1.59) with low difficulty (29). Incorporate this term into the title, short description, and in‑app copy to capture untapped search traffic.
Add "house cleaning", "laundry service", and "floor cleaning" (KEI 0.88, 0.75, 0.61) to the long description and metadata; these are winnable with moderate difficulty and can broaden relevance in the House & Home category.
- 1Revise the app title to include a high‑KEI term (e.g., "Spruce: Dishwashing & Home Cleaning").
- 2Update short and full descriptions with the top opportunity keywords (dishwashing, house cleaning, laundry service, floor cleaning) using natural language.
- 3Add the same keywords to the app’s promotional text, feature graphic, and localized assets to boost relevance signals.
- 4Encourage satisfied users to leave positive reviews and respond to existing 3.4‑star feedback to improve rating and quality score.
- 5Run a short‑term install campaign targeting the identified high‑KEI keywords to generate momentum and improve chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Spruce: Cleaning & Chores?
Spruce: Cleaning & Chores has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 2, 2026.
On how many keywords does Spruce: Cleaning & Chores rank?
Spruce: Cleaning & Chores is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Spruce: Cleaning & Chores?
Based on shared keyword rankings, the most frequent competitors of Spruce: Cleaning & Chores are Spruce - Mobile banking, SPRUCE, Clean My Carpet - ASMR Washing. These apps appear next to Spruce: Cleaning & Chores on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Spruce: Cleaning & Chores in on the Google Play?
Spruce: Cleaning & Chores is listed in the House & Home category on the Google Play.
How can Spruce: Cleaning & Chores improve its App Store Optimization?
Based on this audit, Spruce: Cleaning & Chores should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Spruce: Cleaning & Chores.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.