Spruce: Cleaning & Chores

The app’s brand term "spruce" ranks #3 with traffic 60 and KEI 0.71, demonstrating strong brand awareness that can be leveraged to boost overall visibility.

A quality score of 53% suggests the app meets basic technical and content standards, providing a solid foundation for further ASO improvements.

Key high‑KEI terms such as "dishwashing" (KEI 1.59), "house cleaning" (KEI 0.88) and "laundry service" (KEI 0.75) are not ranked, limiting discovery for core user intents.

Charts score is 0%, indicating the app is not appearing in top charts for any category, which reduces organic install velocity and algorithmic boost.

"Dishwashing" has excellent KEI (1.59) with low difficulty (29). Incorporate this term into the title, short description, and in‑app copy to capture untapped search traffic.

Add "house cleaning", "laundry service", and "floor cleaning" (KEI 0.88, 0.75, 0.61) to the long description and metadata; these are winnable with moderate difficulty and can broaden relevance in the House & Home category.