This audit was generated on July 3, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Sentry Retirement

Sentry Retirement

Sentry Insurance Company

USUSen-US3.7 / 526 reviews Apr 30, 2026

Visibility Score

27Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
29
Based on keyword rankings
Keywords analyzed10
Ranked in top 504
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
65
Rating and recency signals
Rating3.7 / 5
Last updated2 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

4

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
sentry#1
48
59
Live trend
—
Sentry Pro for Tesla
retirement#31
84
72
Live trend
Associated Retirement Online
USICG Retirement Services
retirement planner#42
8
34
Live trend
FuturePlan Retirement Tracker
Start Right Retire Right
retirement account#57
8
28
Live trend
Military & Fed Retirement App
FuturePlan Retirement Tracker
401kOpportunityNot ranked
89
53
Live trend
——
pensionNot ranked
73
64
Live trend
——
investment trackerNot ranked
16
55
Live trend
——
withdrawal alertsNot ranked
8
28
Live trend
——
biometric loginNot ranked
15
51
Live trend
——
plan managementNot ranked
25
44
Live trend
——

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Associated Retirement Online

Associated Retirement Online

Business

1.4Ahead1xStore
Military & Fed Retirement App

Military & Fed Retirement App

Finance

Ahead1xStore
Ranking behind you
Apps that you outrank on shared keywords
FuturePlan Retirement Tracker

FuturePlan Retirement Tracker

Finance

1.6Behind2xStore
Sentry Pro for Tesla

Sentry Pro for Tesla

Auto & Vehicles

4.5Behind1xStore
USICG Retirement Services

USICG Retirement Services

Finance

Behind1xStore
Start Right Retire Right

Start Right Retire Right

Finance

4.4Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

Sentry Retirement has a solid brand presence (rank 1 for "sentry") but overall visibility is weak, scoring only 27/100 due to poor keyword coverage and no chart rankings. The highest‑impact priority is to capture the high‑KEI "401k" keyword and improve overall keyword breadth.

Brand Keyword Dominance
low

The app ranks #1 for the brand term "sentry" with a traffic score of 48 and a respectable KEI of 0.81, anchoring organic discoverability. Leverage this by ensuring the brand name remains prominent in the title and subtitle.

Limited Keyword Portfolio
high

Only 4 of the 10 target keywords are ranked, leaving high‑potential terms like "401k" (traffic 89, KEI 1.68) and "pension" (traffic 73, KEI 1.14) untapped. Expand the keyword set in the title, short description, and long description to capture these searches.

No Chart Presence
medium

Charts Score is 0%, meaning the app does not appear in any top‑charts (global or category). This limits exposure to high‑intent users. Improve CTR and install rates to qualify for chart placement.

Target "401k" Keyword
high

The top opportunity is the "401k" keyword (traffic 89, difficulty 53, KEI 1.68). Add "401k" to the title or subtitle, embed it naturally in bullet points, and include visual cues (screenshots) that highlight 401k tracking features.

Capture "Pension" & "Retirement Planner"
medium

Both "pension" (traffic 73, KEI 1.14) and "retirement planner" (traffic 8, KEI 0.24) are high‑KEI terms not currently ranked. Incorporate them into the description and create dedicated screenshots that illustrate pension balance and planning tools.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add "401k" to the app title or subtitle and weave it into the first 80 characters of the description.
  • 2Insert high‑KEI keywords "pension" and "retirement planner" throughout the long description and bullet‑point feature list.
  • 3Refresh visual assets: include screenshots that showcase 401k tracking, pension balances, and planning dashboards; add a short preview video.
  • 4Implement an in‑app review prompt after a successful action to boost the number of reviews and lift the rating above 4.0.
  • 5Monitor install‑to‑rank metrics and aim for a minimum 5% CTR improvement to qualify for Finance category charts.

Category Ranking

Finance chart position

Finance
Not currently ranked in top 200
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Improve your ratings and downloads to climb the category charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Sentry Retirement?

Sentry Retirement has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 3, 2026.

On how many keywords does Sentry Retirement rank?

Sentry Retirement is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Sentry Retirement?

Based on shared keyword rankings, the most frequent competitors of Sentry Retirement are FuturePlan Retirement Tracker, Sentry Pro for Tesla, Associated Retirement Online. These apps appear next to Sentry Retirement on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Sentry Retirement in on the Google Play?

Sentry Retirement is listed in the Finance category on the Google Play.

How can Sentry Retirement improve its App Store Optimization?

Based on this audit, Sentry Retirement should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sentry Retirement.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.