This audit was generated on July 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shoe palace | #1 | — |  |     | ||
| shoe deals | #2 | |  | | ||
| shoe store | #3 | |  | | ||
| shoe shopping | #3 | |  | | ||
| sports shoes | #19 |  |  |    | ||
| running shoes | #25 | |  |     | ||
| athletic footwear | #46 |  |  |    | ||
| sneakers | #49 |  | |   | ||
| sportswearOpportunity | Not ranked | — | — |     | ||
| athletic apparel | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
adidas: Shop Shoes & Clothing
Shopping
StockX - Sneakers and Apparel
Shopping
Athletics 3: Summer Sports
Game Sports
Zappos: Shoes, Clothes & More
Shopping
PUMA | Clothes & Shoes App
Shopping
Famous Footwear - Shop Shoes
Shopping
Liberty Athletic Club
Health & Fitness
Scan sneakers: Sneakerr
Tools
Champs Sports: Shoes & Apparel
Shopping
DSW Designer Shoe Warehouse
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Walmart: Shopping & Savings
Whatnot: Shop, Sell, Connect
Depop - Buy & Sell Clothes
SHEIN-Shopping Online
Vinted: Shop & sell pre-loved
AliExpress - Shopping App
Shop
Amazon Shopping
Lidl Plus
DealSeek: Coupons & Discounts
Fetch: Receipts For Gift Cards
eBay online shopping & selling
Koupon: Real Deals & Codes
Sam's Club: Shopping & Savings
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Shoe Palace has solid foundational ASO with a strong brand keyword rank and high quality score, but lacks visibility in charts and is missing high‑KEI generic keywords. Immediate focus should be on expanding keyword coverage and boosting chart performance.
The app ranks #1 for its exact brand term "shoe palace" with traffic 50 and an excellent KEI of 1.11, driving consistent organic installs. Maintain this position by protecting the brand name in the title and short description.
Overall Quality Score is 88%, indicating good ratings, reviews, and app stability. Leverage this by highlighting the 4.4‑star rating in promotional assets to encourage conversions.
Charts Score is 0%; the app is not ranked in any global or category chart, limiting discoverability beyond keyword search. This is likely due to insufficient install velocity and recent rating trends.
Key high‑traffic generic terms such as "sneakers" (rank 49, KEI 1.09) and "running shoes" (rank 25, KEI 0.49) are low on the SERP, reducing exposure to broader shoe shoppers. The app should improve relevance for these terms.
The winnable keyword "sportswear" has traffic 34, difficulty 50 and a solid KEI 0.68, yet the app is not ranking for it. Adding this term to the title, short description, and body copy can quickly generate new installs.
- 1Add "sportswear" and "sneakers" to the app title and short description while keeping the brand name first.
- 2Rewrite the long description (first 500 chars) to naturally include top missed keywords: sportswear, sneakers, sports shoes, athletic footwear.
- 3Refresh visual assets (icon, screenshots, feature graphic) to highlight popular product categories (e.g., sneakers, sportswear) and include a call‑to‑action for 4.4‑star rating.
- 4Implement a review‑generation campaign (in‑app prompt after purchase) to increase the total number of 5‑star reviews and improve install velocity for chart ranking.
- 5Run a localized ASO test for the US market, focusing on high‑KEI keywords and monitoring ranking changes weekly.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): shoe store, shoe shopping, shoe deals.
Good visibility score
Score of 71/100 indicates solid app store presence.
Short description
Your app description is only 430 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Shoe Palace?
Shoe Palace has a visibility score of 71 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 18, 2026.
On how many keywords does Shoe Palace rank?
Shoe Palace is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Shoe Palace?
Based on shared keyword rankings, the most frequent competitors of Shoe Palace are adidas: Shop Shoes & Clothing, StockX - Sneakers and Apparel, Famous Footwear - Shop Shoes. These apps appear next to Shoe Palace on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Shoe Palace in on the Google Play?
Shoe Palace is listed in the Shopping category on the Google Play.
How can Shoe Palace improve its App Store Optimization?
Based on this audit, Shoe Palace should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shoe Palace.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.