This audit was generated on July 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| vici | #1 | — |  |     | ||
| daily fashion drops | Not ranked | — | — |      | ||
| trendy dresses | Not ranked | — | — |      | ||
| women's apparel | Not ranked | — | — |      | ||
| activewearOpportunity | Not ranked | — | — |      | ||
| personalized shopping | Not ranked | — | — |      | ||
| curated collections | Not ranked | — | — |      | ||
| style recommendations | Not ranked | — | — |      | ||
| wardrobe wishlist | Not ranked | — | — |      | ||
| new arrivals | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Walmart: Shopping & Savings
Whatnot: Shop, Sell, Connect
Depop - Buy & Sell Clothes
SHEIN-Shopping Online
Vinted: Shop & sell pre-loved
AliExpress - Shopping App
Shop
Amazon Shopping
Lidl Plus
DealSeek: Coupons & Discounts
Fetch: Receipts For Gift Cards
eBay online shopping & selling
Koupon: Real Deals & Codes
Sam's Club: Shopping & Savings
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
VICI has excellent user satisfaction and a high quality score, but its visibility is crippled by minimal keyword coverage and no chart rankings. Prioritizing high‑KEI keywords like "activewear" and "new arrivals" in the store metadata will drive the biggest lift.
The app scores 90% on quality and maintains a 5.0 rating across 343 reviews, indicating strong user satisfaction and low uninstall risk. Keep the current onboarding, performance, and review‑generation tactics to preserve this advantage.
Only 1 of the 10 target keywords ("vici") ranks, yielding a Keywords Score of 20% and a Visibility Score of 21/100. Expand the keyword set in the title, short description, and long description to capture additional traffic.
Charts Score is 0% – the app isn’t appearing in global or category top charts, limiting organic discovery. Without chart momentum, ASO gains are slower and paid install costs rise.
The top winnable keyword "activewear" has traffic 25, difficulty 39 and a KEI of 0.64 (good). Adding this term to the title and short description can quickly generate rankings and drive relevant traffic.
Keyword "new arrivals" shows moderate demand (traffic 25) with a KEI of 0.57. Embedding this phrase in the app subtitle and body copy aligns with the brand promise and can capture additional searches.
- 1Add high‑KEI keywords ("activewear", "new arrivals", "daily fashion drops") to the app title and short description, respecting the 30‑character limit.
- 2Rewrite the long description to naturally repeat the new keywords, using bullet points for features like curated collections and style recommendations.
- 3Launch a short‑term install campaign (e.g., Google App Campaigns) to boost download volume and trigger chart placement, then monitor for organic lift.
- 4Encourage satisfied users to leave reviews and add screenshots of activewear outfits to improve social proof and conversion rate.
- 5A/B test new icon and feature‑highlight screenshots that showcase the "activewear" and "new arrivals" themes to improve click‑through rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3798 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of VICI?
VICI has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 18, 2026.
On how many keywords does VICI rank?
VICI is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of VICI?
Based on shared keyword rankings, the most frequent competitors of VICI are Vici: Level Up Together. These apps appear next to VICI on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is VICI in on the Google Play?
VICI is listed in the Shopping category on the Google Play.
How can VICI improve its App Store Optimization?
Based on this audit, VICI should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to VICI.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.