This audit was generated on July 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
9
Keywords analyzed
5
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| who road safety data | #1 | — |  |     | ||
| road safety data | #1 | — |  |   | ||
| road safety statistics | #1 | — | | | ||
| global road safety | #4 |  |  |  | ||
| road accident data | #4 |  |  |   | ||
| who report | Not ranked | — | — |      | ||
| traffic injury stats | Not ranked | — | — |    | ||
| compare countries | Not ranked | — | — |      | ||
| query data | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Global Safety Map
Maps & Navigation
CrashScan | Accident Detector
Auto & Vehicles
Road Safety
Travel & Local
Radarbot: Radar Detector, GPS
Maps & Navigation
Safe Road
Maps & Navigation
Traffic Info and Traffic Alert
Maps & Navigation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Books & Reference chart position
Bible For Women-Holy Bible KJV
Audible: Audiobooks & Podcasts
Bible Offline-KJV Holy Bible
YouVersion Bible App + Audio
Libby: Read Library Books
KJV Bible: Audio+Verse
Amazon Kindle: Reading App
Merlin Bird ID by Cornell Lab
GoodNovel - Booktok, Stories
Creed: Your Bible Chat Buddy
Hoopla: Your Library, Anywhere
Google Play Books & Audiobooks
NovelQ
Daily Bible - Verse+Audio
Wattpad - Read & Write Stories
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The WHO Road Safety Data app ranks #1 for its core keywords but suffers from a very low quality score (13%) and no visibility in Play Store charts, limiting its discoverability despite strong keyword performance.
The app holds #1 positions for "who road safety data", "road safety data", and "road safety statistics", covering 3 of the 5 ranked top‑10 keywords, indicating strong relevance to core search terms.
A quality score of only 13% suggests weak metadata, lack of screenshots/video, and zero user reviews, which harms conversion and overall ranking potential.
The app does not appear in either the global or category charts, meaning it is not gaining organic traction beyond keyword matches.
The keyword "compare countries" (traffic 19, KEI 0.42) is unranked but has a moderate KEI, making it a winnable target through title/description tweaks and in‑app content emphasis.
The keyword "who report" (traffic 8, KEI 0.30) is also unranked; incorporating it into the short description or feature list could capture additional niche queries.
- 1Revise the app title and short description to embed high‑ranking keywords and add the unranked but moderate‑KEI terms "compare countries" and "who report".
- 2Boost the quality score by adding high‑resolution screenshots, a short demo video, and prompting users for reviews after data queries.
- 3Enhance the feature list in the description with bullet points highlighting "Country comparison" and "Report search" to align with the new keywords.
- 4Run A/B tests on icon, screenshots, and video to improve conversion rates and overall store performance.
- 5Consider re‑evaluating the app category (e.g., moving to Education or Health) and ensure proper tagging to become eligible for Play Store charts.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): global road safety, road accident data, road safety statistics.
Short description
Your app description is only 452 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of WHO Road Safety Data?
WHO Road Safety Data has a visibility score of 53 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 20, 2026.
On how many keywords does WHO Road Safety Data rank?
WHO Road Safety Data is tracked on 9 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of WHO Road Safety Data?
Based on shared keyword rankings, the most frequent competitors of WHO Road Safety Data are Road Safety, Radarbot: Radar Detector, GPS, Global Safety Map. These apps appear next to WHO Road Safety Data on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is WHO Road Safety Data in on the Google Play?
WHO Road Safety Data is listed in the Books & Reference category on the Google Play.
How can WHO Road Safety Data improve its App Store Optimization?
Based on this audit, WHO Road Safety Data should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WHO Road Safety Data.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.