This audit was generated on March 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| oatsy | #1 | — |  |     | ||
| calorie deficit calculator | #1 | — | |  | ||
| nutrition trackerOpportunity | #58 |  |  |   | ||
| calorie counter | Not ranked | — | — |  | ||
| macro tracker | Not ranked | — | — |    | ||
| food diary | Not ranked | — | — |    | ||
| weight loss trackerOpportunity | Not ranked | — | — |     | ||
| barcode scanner foodOpportunity | Not ranked | — | — |      | ||
| keto diet tracker | Not ranked | — | — |      | ||
| intermittent fasting appOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Capy Diet: Fun Calorie Tracker
Health & Fitness
Calorie Counter by Lose It!
Health & Fitness
DrNutrition
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Tracker
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
healow
Step Tracker Launcher
Lazy exercise at home
MyFitnessPal: Calorie Counter
Step Counter - Pedometer
Strava: Run, Bike, Hike
FunSteps
BitePal: AI Calorie Counter
Flo Ovulation & Period Tracker
Blood Pressure Log
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for its brand name but struggles with overall visibility, low quality score (38%) and missing rankings for high‑traffic keywords, resulting in a modest visibility score of 57/100.
The app holds the #1 position for "oatsy" (traffic 84, difficulty 33) and "calorie deficit calculator" (traffic 74, difficulty 46), showing strong brand recognition. Leverage this by reinforcing the brand in the title and short description while adding complementary high‑volume keywords.
Quality score is only 38% and the rating sits at 3.6/5 across 214 reviews, which hurts conversion and ranking. Immediate UI/UX improvements and a systematic in‑app review prompt can raise the rating toward 4.0+.
High‑traffic keywords like "calorie counter" (traffic 81, difficulty 84) and "macro tracker" (traffic 73, difficulty 63) are not ranked. The current description lacks these terms, limiting discoverability.
The first 500 characters only mention generic benefits. Re‑write the short and full description to naturally embed top‑traffic keywords (e.g., calorie counter, nutrition tracker, weight loss tracker) while preserving readability. Aim for 2–3% keyword density per term.
Charts score is 0% – the app is not appearing in global or category rankings. Boost install numbers through a small user‑acquisition campaign and pair it with A/B tested store assets (screenshots, video) to improve conversion and drive chart rankings.
- 1Add high‑traffic keywords (calorie counter, macro tracker, nutrition tracker, weight loss tracker) to the app title and short description while keeping brand prominence.
- 2Rewrite the full description to include those keywords, use bullet points, and maintain a clear call‑to‑action within the first 250 characters.
- 3Improve app quality: fix reported bugs, enhance UI flow, and implement an in‑app prompt that asks satisfied users to leave a 5‑star review.
- 4Create localized screenshots and a short demo video; run A/B tests on visual assets to increase conversion rate.
- 5Launch a modest install campaign (e.g., Google UAC) to raise daily installs, then monitor chart placement and adjust bids accordingly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3563 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): oatsy.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Calorie Deficit Calculator?
Calorie Deficit Calculator has a visibility score of 57 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 12, 2026.
On how many keywords does Calorie Deficit Calculator rank?
Calorie Deficit Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Calorie Deficit Calculator?
Based on shared keyword rankings, the most frequent competitors of Calorie Deficit Calculator are Capy Diet: Fun Calorie Tracker, Calorie Counter by Lose It!, Calorie Tracker - Nutria. These apps appear next to Calorie Deficit Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Calorie Deficit Calculator in on the Google Play?
Calorie Deficit Calculator is listed in the Health & Fitness category on the Google Play.
How can Calorie Deficit Calculator improve its App Store Optimization?
Based on this audit, Calorie Deficit Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Calorie Deficit Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.