This audit was generated on July 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
9
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| purple post | #1 | — |  |     | ||
| photo sharing | Not ranked | — | — |      | ||
| color images | Not ranked | — | — |      | ||
| instant share | Not ranked | — | — |      | ||
| reply sheet | Not ranked | — | — |      | ||
| full colorOpportunity | Not ranked | — | — |    | ||
| up to three photos | Not ranked | — | — |     | ||
| photo messaging | Not ranked | — | — |      | ||
| color printing | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
PURPLE: Play, Chat, and Stream
Entertainment
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Walmart: Shopping & Savings
Whatnot: Shop, Sell, Connect
DealSeek: Coupons & Discounts
SHEIN-Shopping Online
Depop - Buy & Sell Clothes
Vinted: Shop & sell pre-loved
Lidl Plus
Shop
AliExpress - Shopping App
Amazon Shopping
Fetch: Receipts For Gift Cards
eBay online shopping & selling
Koupon: Real Deals & Codes
The Home Depot
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Purple Post currently ranks #1 for its exact‑match brand keyword but only covers 1 of 9 target keywords, resulting in a low visibility score of 14/100. The primary priority is to capture high‑KEI traffic such as “full color” and improve overall keyword saturation while boosting credibility signals.
The app ranks #1 for the exact‑match keyword "purple post" with a traffic potential of 31 and a solid KEI of 0.82, indicating strong brand recognition. Leverage this position by keeping the brand name prominent in the title and short description.
A quality score of 50% suggests the app meets basic technical standards (e.g., package name, icon, screenshots). Maintaining or improving this score will support future ranking gains.
Only 1 of 9 target keywords is ranked, giving a keyword score of 14%. The app fails to appear for high‑interest terms like "photo sharing" (traffic 25) and "color printing" (traffic 16). Expanding keyword presence is essential for visibility.
The store listing shows 0 reviews, which harms trust and conversion rates. Absence of user feedback also limits the algorithm’s confidence in the app’s quality.
The top opportunity keyword "full color" has a traffic score of 44, difficulty 49, and a strong KEI of 0.9, yet the app is not ranking for it. Integrate this term into the title, short description, and throughout the long description to target this winnable, high‑efficiency search.
- 1Add the high‑KEI keyword "full color" to the app title and short description, and weave related terms (e.g., "color printing") into the long description.
- 2Expand the keyword list to include other relevant terms (e.g., "photo sharing", "instant share") and place them naturally in the description and promo text.
- 3Launch a review acquisition campaign (in‑app prompts after successful sends) to generate at least 20‑30 5‑star reviews within 30 days.
- 4Refresh visual assets (screenshots, feature graphic) to showcase the full‑color printing and reply‑sheet features, reinforcing keyword relevance.
- 5Monitor ranking for "full color" weekly and adjust metadata or add localized variations if progress stalls.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Purple Post?
Purple Post has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 17, 2026.
On how many keywords does Purple Post rank?
Purple Post is tracked on 9 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Purple Post?
Based on shared keyword rankings, the most frequent competitors of Purple Post are PURPLE: Play, Chat, and Stream. These apps appear next to Purple Post on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Purple Post in on the Google Play?
Purple Post is listed in the Shopping category on the Google Play.
How can Purple Post improve its App Store Optimization?
Based on this audit, Purple Post should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Purple Post.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.