This audit was generated on July 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cardpointe | #1 | — |  |     | ||
| virtual terminal | #1 | — |  |    | ||
| payment processing | Not ranked | — | — |     | ||
| mobile card reader | Not ranked | — | — |     | ||
| tip acceptance | Not ranked | — | — |      | ||
| catalog management | Not ranked | — | — |      | ||
| signature capture | Not ranked | — | — |      | ||
| customer profiles | Not ranked | — | — |      | ||
| transaction management | Not ranked | — | — |      | ||
| bluetooth printer | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
CardPointers: Maximize Rewards
Finance
Terminal Pay
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
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UPS
Gocrypto: Crypto Trading
LinkedIn: Community & Network
Amazon Flex
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
CardPointe ranks well for its brand term and the "virtual terminal" keyword, but its overall visibility is limited by low chart presence, a modest quality score, and missing rankings for many relevant long‑tail terms.
The app holds the #1 position for the branded keyword "cardpointe" with a traffic score of 66 and a KEI of 1.5, indicating excellent brand search capture.
"Virtual terminal" is also ranked #1, delivering 8 traffic points with low difficulty (30) and a KEI of 0.27, reinforcing the app’s core value proposition in search results.
Charts Score is 0% and the app is not ranked in either the Global or Category charts, which drastically reduces organic discoverability beyond keyword matches.
A Quality Score of 53% suggests issues with UI assets, app stability, or user experience; this can suppress rankings and conversion rates.
Keywords such as "mobile card reader" (traffic 11, difficulty 37, KEI 0.30) and "signature capture" (traffic 11, difficulty 40, KEI 0.28) are not ranked yet have modest difficulty, offering a realistic chance to add visibility with targeted copy.
- 1Add the high‑potential long‑tail keywords (e.g., "mobile card reader", "signature capture") to the app title, short description, and early in the long description.
- 2Refresh visual assets (screenshots, feature graphic, promo video) to meet Google Play best practices and boost the Quality Score above 70%.
- 3Implement an in‑app prompt to encourage satisfied users to leave 5‑star reviews, aiming to raise the rating from 3.3 to at least 4.0.
- 4Run a limited‑budget install campaign targeting the identified low‑difficulty keywords to generate traction and improve chart rankings.
- 5Monitor competitor listings (CardPointers, Terminal Pay) for additional keyword ideas and adjust metadata quarterly based on performance data.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): virtual terminal.
Rating needs improvement
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of CardPointe?
CardPointe has a visibility score of 59 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 18, 2026.
On how many keywords does CardPointe rank?
CardPointe is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of CardPointe?
Based on shared keyword rankings, the most frequent competitors of CardPointe are CardPointers: Maximize Rewards, Terminal Pay. These apps appear next to CardPointe on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is CardPointe in on the Google Play?
CardPointe is listed in the Business category on the Google Play.
How can CardPointe improve its App Store Optimization?
Based on this audit, CardPointe should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CardPointe.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.