This audit was generated on July 18, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cardpointe | #1 | — | ||||
| virtual terminal | #1 | — | ||||
| payment processing | Not ranked | — | — | |||
| mobile card reader | Not ranked | — | — | |||
| tip acceptance | Not ranked | — | — | |||
| catalog management | Not ranked | — | — | |||
| signature capture | Not ranked | — | — | |||
| customer profiles | Not ranked | — | — | |||
| transaction management | Not ranked | — | — | |||
| bluetooth printer | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
CardPointe ranks well for its brand term and the "virtual terminal" keyword, but its overall visibility is limited by low chart presence, a modest quality score, and missing rankings for many relevant long‑tail terms.
The app holds the #1 position for the branded keyword "cardpointe" with a traffic score of 66 and a KEI of 1.5, indicating excellent brand search capture.
"Virtual terminal" is also ranked #1, delivering 8 traffic points with low difficulty (30) and a KEI of 0.27, reinforcing the app’s core value proposition in search results.
Charts Score is 0% and the app is not ranked in either the Global or Category charts, which drastically reduces organic discoverability beyond keyword matches.
A Quality Score of 53% suggests issues with UI assets, app stability, or user experience; this can suppress rankings and conversion rates.
Keywords such as "mobile card reader" (traffic 11, difficulty 37, KEI 0.30) and "signature capture" (traffic 11, difficulty 40, KEI 0.28) are not ranked yet have modest difficulty, offering a realistic chance to add visibility with targeted copy.
Actionable recommendations to improve your visibility
12 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): virtual terminal.
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
CardPointe has a visibility score of 59 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 18, 2026.
CardPointe is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of CardPointe are CardPointers: Maximize Rewards, Terminal Pay. These apps appear next to CardPointe on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
CardPointe is listed in the Business category on the Google Play.
Based on this audit, CardPointe should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CardPointe.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.