This audit was generated on July 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| smoobu | #1 | Live trend | — |  | |||
| vacation rental pms | #23 | Live trend |  |  | |||
| airbnb sync | #60 | Live trend |  |  | |||
| channel manager | Not ranked | Live trend | — | — | |||
| booking.com sync | Not ranked | Live trend | — | — | |||
| multi-channel sync | Not ranked | Live trend | — | — | |||
| automated guest messaging | Not ranked | Live trend | — | — | |||
| calendar sync | Not ranked | Live trend | — | — | |||
| short-term rental software | Not ranked | Live trend | — | — | |||
| occupancy optimizer | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Smoobu has strong brand visibility but suffers from poor overall keyword coverage and no category ranking, resulting in a low visibility score of 26/100. Immediate focus should be on expanding and optimizing keyword targeting while improving app quality signals.
The app ranks #1 for its brand keyword "smoobu" with traffic 52 and a perfect KEI of 1, giving it excellent brand visibility. Preserve the brand name prominently in the title and short description to maintain this advantage.
Only 3 of 10 target keywords are ranked (30% Keywords Score). Core terms such as "vacation rental pms" sit at rank 23 and many essential keywords are not in the top 10, dragging the overall visibility score down.
The app is not appearing in the Productivity category rankings, eliminating a major discovery channel within its primary category.
Keywords with moderate difficulty and decent KEI, such as "calendar sync" (difficulty 53, KEI 0.49) and "multi‑channel sync" (difficulty 28, KEI 0.32), are currently unranked. Optimizing title, short description, and long description for these terms can be winnable and drive additional traffic.
Zero user reviews lead to a 50% Quality Score. Implement in‑app review prompts and incentivize satisfied hosts to leave ratings, which will improve conversion rates and algorithmic ranking.
Competitors share only one keyword each, indicating many untapped terms. Elevating existing rankings for "airbnb sync" (currently rank 60) and moving it into the top 20 can capture additional search demand.
- 1Add high‑value, moderate‑difficulty keywords (e.g., "calendar sync", "multi‑channel sync", "vacation rental pms") to the app title and short description.
- 2Rewrite the long description to naturally include these target keywords, using bullet points and localized synonyms.
- 3Launch an in‑app review prompt campaign to collect at least 50 genuine 5‑star reviews within the next 30 days.
- 4Refresh app assets (icon, screenshots, feature graphic) with clear value propositions and overlay text that includes top keywords.
- 5Monitor keyword rankings weekly and run A/B tests on metadata to iterate toward top‑10 positions for the identified opportunities.
Category Ranking
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Smoobu | Vacation Rental App?
Smoobu | Vacation Rental App has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 15, 2026.
On how many keywords does Smoobu | Vacation Rental App rank?
Smoobu | Vacation Rental App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Smoobu | Vacation Rental App?
Based on shared keyword rankings, the most frequent competitors of Smoobu | Vacation Rental App are Booking.com: Hotels & Travel, RentDue Stays: Vacation Rental, PadMapper - Apartment Rentals. These apps appear next to Smoobu | Vacation Rental App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Smoobu | Vacation Rental App in on the Google Play?
Smoobu | Vacation Rental App is listed in the Productivity category on the Google Play.
How can Smoobu | Vacation Rental App improve its App Store Optimization?
Based on this audit, Smoobu | Vacation Rental App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Smoobu | Vacation Rental App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.