This audit was generated on July 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| mutualofomaha | #3 | Live trend |  |  | |||
| escrow management | #63 | Live trend |  |  | |||
| mortgage paymentOpportunity | Not ranked | Live trend | — | — | |||
| auto pay | Not ranked | Live trend | — | — | |||
| loan tracking | Not ranked | Live trend | — | — | |||
| document viewer | Not ranked | Live trend | — | — | |||
| paperless billing | Not ranked | Live trend | — | — | |||
| secure payments | Not ranked | Live trend | — | — | |||
| loan statements | Not ranked | Live trend | — | — | |||
| agent assistance | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Mutual of Omaha My Mortgage has a strong branded presence, ranking #3 for its brand keyword, but its overall ASO health is poor with only 2 of 10 target keywords ranked and a visibility score of 14/100. The biggest growth lever is capturing the high‑KEI "mortgage payment" keyword and expanding coverage of other core mortgage‑related terms.
The app ranks #3 for the brand keyword "mutualofomaha" with low difficulty (22) and a modest traffic score (8), providing a solid anchor for visibility. Leverage this by keeping the brand front‑and‑center in the title and meta data.
Only 2 of the 10 target keywords are ranked (13% keyword score). Core terms like "mortgage payment", "auto pay", and "loan statements" are not appearing in search, limiting discovery. A broader, keyword‑rich metadata strategy is needed.
The top opportunity keyword "mortgage payment" has a high KEI (0.87) with moderate difficulty (30) and the highest traffic score (26) among unranked terms. Incorporate this exact phrase into the app title, short description, and within the first 150 characters of the long description to capture demand.
Moderate‑KEI keywords such as "auto pay" (KEI 0.34), "loan statements" (KEI 0.30), and "document viewer" (KEI 0.56) represent winnable long‑tail traffic. Add them as natural bullet points and FAQ entries in the description and reflect them in screenshot captions.
Charts score is 0% (no placement in global or category charts), indicating weak install velocity and user engagement signals. Boost early installs through a focused acquisition push and improve conversion assets (icon, screenshots, video) to drive chart eligibility.
- 1Rename the app title to include the high‑KEI term, e.g., "Mutual of Omaha Mortgage: Payment & Management" while preserving brand identity.
- 2Rewrite the short description (max 80 chars) to feature "mortgage payment, auto pay, loan statements, escrow management" in a readable phrase.
- 3Expand the long description with keyword‑rich bullet points and an FAQ that naturally includes the top 6 target keywords, placing them within the first 150 characters.
- 4Update screenshots and add a short video showcasing the payment flow, escrow view, and document viewer, each captioned with relevant keywords.
- 5Launch a 2‑week install‑boost campaign targeting users searching for mortgage‑related terms to increase download velocity and improve chart eligibility.
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mutual of Omaha My Mortgage?
Mutual of Omaha My Mortgage has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 21, 2026.
On how many keywords does Mutual of Omaha My Mortgage rank?
Mutual of Omaha My Mortgage is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mutual of Omaha My Mortgage?
Based on shared keyword rankings, the most frequent competitors of Mutual of Omaha My Mortgage are Mutual of Omaha Mortgage, MedMutual, GroupSpot. These apps appear next to Mutual of Omaha My Mortgage on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mutual of Omaha My Mortgage in on the Google Play?
Mutual of Omaha My Mortgage is listed in the Finance category on the Google Play.
How can Mutual of Omaha My Mortgage improve its App Store Optimization?
Based on this audit, Mutual of Omaha My Mortgage should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mutual of Omaha My Mortgage.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.