This audit was generated on July 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nwfcu | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| credit union banking | Not ranked | — | — |     | ||
| check depositOpportunity | Not ranked | — | — |     | ||
| bill payment | Not ranked | — | — |      | ||
| loan paymentOpportunity | Not ranked | — | — |      | ||
| atm locatorOpportunity | Not ranked | — | — |      | ||
| account management | Not ranked | — | — |      | ||
| credit card management | Not ranked | — | — |      | ||
| business banking | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Cleo AI: Cash Advance & Money
Grant Cash Advance
Chase Mobile
Trump Accounts: Official App
Klarna: Smarter everyday money
Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NWFCU Mobile Banking has a strong brand presence and excellent overall quality, but its visibility is hampered by a low keyword score and lack of rankings for high‑KEI terms like “atm locator” and “check deposit.” Immediate focus on keyword expansion and metadata optimization is required.
The brand keyword "nwfcu" ranks #1 with traffic 82 and a KEI of 2.34, indicating strong brand search dominance. Leverage this by keeping the brand prominently in the title and short description.
The app’s Quality Score is 90%, reflecting good performance, stability, and user satisfaction (4.8 rating). Maintain this level by continuing prompt updates and monitoring crash reports.
Only 1 out of 10 target keywords is ranking, giving a Keywords Score of 20%. This limits discoverability despite solid traffic potential for other terms.
The app is not appearing in Finance category charts, reducing organic exposure to users browsing the category. Improving keyword relevance and download velocity is needed to break into the charts.
"atm locator" has traffic 52, difficulty 43, and an excellent KEI of 1.21, yet the app is not ranking. Adding this phrase to the title, short description, and description can capture high‑value searches.
The keyword "check deposit" (traffic 49, difficulty 49, KEI 1) is a winnable term. Incorporate it naturally in the description and feature highlight section to improve relevance and ranking.
- 1Add "ATM Locator" and "Check Deposit" to the app title and short description, ensuring they appear within the first 30 characters.
- 2Revise the full description to include high‑KEI keywords (atm locator, check deposit, loan payment) in bullet points and feature lists.
- 3Update keyword list in the Play Console to include "atm locator", "check deposit", and "loan payment" and monitor performance weekly.
- 4Encourage satisfied users to leave reviews that mention ATM and check‑deposit features to boost relevance signals.
- 5Analyze competitor metadata (e.g., Northwest CardControl+) to identify additional long‑tail keywords and feature descriptors to adopt.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Short description
Your app description is only 367 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NWFCU Mobile Banking?
NWFCU Mobile Banking has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 21, 2026.
On how many keywords does NWFCU Mobile Banking rank?
NWFCU Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NWFCU Mobile Banking?
Based on shared keyword rankings, the most frequent competitors of NWFCU Mobile Banking are Northwest CardControl+. These apps appear next to NWFCU Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NWFCU Mobile Banking in on the Google Play?
NWFCU Mobile Banking is listed in the Finance category on the Google Play.
How can NWFCU Mobile Banking improve its App Store Optimization?
Based on this audit, NWFCU Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NWFCU Mobile Banking.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.