This audit was generated on July 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| ctfcu | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| online banking | Not ranked | — | — |  | ||
| bank app | Not ranked | — | — |  | ||
| transfer funds | Not ranked | — | — |     | ||
| check balance | Not ranked | — | — |      | ||
| loan application | Not ranked | — | — |      | ||
| bill payment | Not ranked | — | — |      | ||
| atm locatorOpportunity | Not ranked | — | — |      | ||
| account alerts | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
CTFCU Mobile Banking enjoys excellent brand visibility and a stellar rating, but its overall ASO performance is weak, with only 1 of 10 target keywords ranked and no chart presence. Immediate focus should be on expanding keyword coverage, especially the high‑KEI "atm locator" term, and optimizing the title and description.
The brand keyword "ctfcu" ranks #1 with a traffic score of 60 and an excellent KEI of 2.22, securing top‑of‑search visibility for branded searches. Maintain this position by preserving the brand name in the title and metadata.
With a 4.8‑star rating from 1,529 reviews and a perfect Quality Score (100%), the app signals strong user satisfaction, which can boost conversion once discoverability improves. Leverage this rating in promotional assets and encourage more reviews.
Only 1 of the 10 analyzed keywords is ranked; high‑traffic terms like "mobile banking", "online banking", and "bank app" are absent despite good KEI (0.3‑0.97). This limits organic reach across core banking searches. Expand the keyword set to include these terms.
The current title "CTFCU Mobile Banking" omits other valuable search terms such as "ATM Locator" or "Online Banking" that have strong KEI. A title that blends brand with one or two high‑value keywords can dramatically improve rankings.
The top opportunity keyword "atm locator" has a traffic score of 52, low difficulty (43), and an excellent KEI of 1.21, yet the app is not ranking for it. Adding this exact phrase to the title, short description, and body copy can secure a winnable ranking.
- 1Revise the app title to include a high‑KEI term, e.g., "CTFCU Mobile Banking & ATM Locator" while keeping the brand first.
- 2Insert the exact phrase "atm locator" and other strong KEI keywords (online banking, bank app, bill payment) into the short description and the first 150 characters of the full description.
- 3Update the keyword/metadata field with the target set: atm locator, online banking, bank app, bill payment, mobile banking.
- 4Create a dedicated bullet in the description that highlights the ATM locator feature and includes the phrase multiple times for relevance.
- 5Prompt satisfied users to leave reviews mentioning the ATM locator and online banking features to reinforce keyword relevance.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 416 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of CTFCU Mobile Banking?
CTFCU Mobile Banking has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 23, 2026.
On how many keywords does CTFCU Mobile Banking rank?
CTFCU Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of CTFCU Mobile Banking?
Based on shared keyword rankings, the most frequent competitors of CTFCU Mobile Banking are CTFCU Mobile Banking. These apps appear next to CTFCU Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is CTFCU Mobile Banking in on the Google Play?
CTFCU Mobile Banking is listed in the Finance category on the Google Play.
How can CTFCU Mobile Banking improve its App Store Optimization?
Based on this audit, CTFCU Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CTFCU Mobile Banking.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.