This audit was generated on July 23, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
CTFCU Mobile Banking

CTFCU Mobile Banking

Carolina Trust FCU

USUSen-US4.8 / 51,883 reviews Jul 22, 2026

Visibility Score

19Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
18
Based on keyword rankings
Keywords analyzed10
Ranked in top 501
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
100
Rating and recency signals
Rating4.8 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
ctfcu#2
60
27
Live trend
CTFCU Mobile Banking
Telco Credit Union
mobile bankingNot ranked
25
82
Live trend
mobile check depositOpportunityNot ranked
32
49
Live trend
transfer fundsNot ranked
18
58
Live trend
bill paymentNot ranked
48
63
Live trend
loan applicationNot ranked
25
59
Live trend
credit card controlNot ranked
8
24
Live trend
locate atmNot ranked
12
37
Live trend
account balanceNot ranked
24
59
Live trend
branch finderNot ranked
13
42
Live trend

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
CTFCU Mobile Banking

CTFCU Mobile Banking

Finance

4.8Ahead1xAuditStore
Ranking behind you
Apps that you outrank on shared keywords
Telco Credit Union

Telco Credit Union

Finance

4.7Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

CTFCU Mobile Banking has an excellent quality score and ranks well for its brand keyword, but its overall visibility is very low with only 1 of 10 target keywords ranked and no chart placement. The highest‑impact priority is to capture the winnable "mobile check deposit" keyword.

Brand Keyword Ranking
high

The app ranks #2 for the brand term "ctfcu" with traffic 60 and a KEI of 2.22, indicating strong brand search visibility. Leverage this by keeping the brand name prominent in the title and short description.

Perfect Quality Score
medium

A 100% quality score shows the app meets Google Play’s standards for reviews, stability, and compliance. Maintain current app performance and continue encouraging 5‑star reviews to preserve this advantage.

Low Keyword Coverage
high

Only 1 of 10 analyzed keywords is ranked, yielding a Keywords Score of 18%. Core terms like "mobile banking", "transfer funds" and "bill payment" have zero rankings despite decent traffic, limiting discoverability.

No Chart Presence
medium

The app does not appear in any global or category charts, which further reduces organic exposure. This is a direct result of the poor keyword footprint and low category relevance signals.

Capture Mobile Check Deposit
high

The audit flags "mobile check deposit" as a winnable keyword (traffic 32, difficulty 49, KEI 0.65). Adding this exact phrase to the title, short description, and feature list can realistically push the app into the top 30 results.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add "mobile check deposit" to the app title (or as a subtitle) and repeat it in the short description.
  • 2Rewrite the full description to naturally include the high‑traffic terms: mobile banking, transfer funds, bill payment, and mobile check deposit, using bullet points for each feature.
  • 3Update screenshots and video to highlight the check‑deposit flow, adding overlay text that contains the keyword.
  • 4Create localized metadata (title/description) for "locate atm" and "branch finder" to capture low‑difficulty, niche searches.
  • 5Monitor keyword rankings weekly and adjust metadata or run A/B tests until the app appears in the Finance category chart.

Category Ranking

Finance chart position

Finance
Not currently ranked in top 200
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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of CTFCU Mobile Banking?

CTFCU Mobile Banking has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 23, 2026.

On how many keywords does CTFCU Mobile Banking rank?

CTFCU Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of CTFCU Mobile Banking?

Based on shared keyword rankings, the most frequent competitors of CTFCU Mobile Banking are CTFCU Mobile Banking, Telco Credit Union. These apps appear next to CTFCU Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is CTFCU Mobile Banking in on the Google Play?

CTFCU Mobile Banking is listed in the Finance category on the Google Play.

How can CTFCU Mobile Banking improve its App Store Optimization?

Based on this audit, CTFCU Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CTFCU Mobile Banking.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.