This audit was generated on July 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| halo light | #1 | — |  |     | ||
| smart lighting | Not ranked | — | — |     | ||
| home automation | Not ranked | — | — |      | ||
| device control | Not ranked | — | — |    | ||
| color change | Not ranked | — | — |      | ||
| alarm clock | Not ranked | — | — |      | ||
| sound control | Not ranked | — | — |      | ||
| remote control | Not ranked | — | — |     | ||
| iot hubOpportunity | Not ranked | — | — |      | ||
| voice control | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Halo Collar
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Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
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Cleaner Toolbox
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Halo Light has a modest visibility score of 11/100, ranking #1 for its exact brand keyword but failing to rank for any of the broader, high‑potential terms. The primary priority is to capture winnable, high‑KEI keywords and improve overall app quality signals.
The app ranks #1 for "halo light" with a KEI of 0.68, indicating strong brand relevance and low competition. Leverage this position by reinforcing the brand name in the title and short description.
Keywords such as "iot hub" (difficulty 37, KEI 0.68) and "smart lighting" (difficulty 43, KEI 0.58) are relatively easy to rank for. The app already targets similar concepts in its description, which can be refined to capture these terms.
Only 1 out of the top 10 targeted keywords is ranked, resulting in a Keywords Score of 14%. The majority of relevant terms (e.g., "smart lighting", "home automation", "remote control") are not ranking, limiting discoverability.
The app has 0 reviews and no rating, which drives a Quality Score of 0%. Absence of social proof harms conversion and store algorithm weighting.
The top opportunity list highlights "iot hub" (traffic 25, difficulty 37, KEI 0.68) as a winnable term. Adding this phrase prominently in the title, short description, and early body copy can quickly lift rankings.
Keywords like "alarm clock" (KEI 0.90) and "remote control" (KEI 0.72) have excellent efficiency despite moderate difficulty. Incorporate them into feature bullet points and localized screenshots to attract niche searches.
- 1Revise the app title to include "Halo Light – IoT Hub & Smart Lighting" to capture the high‑KEI "iot hub" keyword.
- 2Integrate unranked high‑KEI terms (e.g., "alarm clock", "remote control", "smart lighting") naturally into the short and long description, especially within the first 150 characters.
- 3Implement an in‑app prompt after a key interaction to solicit 4‑star+ reviews, aiming for at least 20 reviews within the next month.
- 4Update the primary graphic, screenshots, and feature video to showcase alarm clock, color change, and voice control functionalities, reinforcing the new keyword messages.
- 5Add localized descriptions for English‑speaking markets (US, UK, AU) to broaden reach and improve category ranking.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
17 screenshots give users a comprehensive view of your app.
Short description
Your app description is only 83 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Infrequent updates
Last updated 18 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Halo Light?
Halo Light has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 24, 2026.
On how many keywords does Halo Light rank?
Halo Light is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Halo Light?
Based on shared keyword rankings, the most frequent competitors of Halo Light are Halo Collar. These apps appear next to Halo Light on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Halo Light in on the Google Play?
Halo Light is listed in the Tools category on the Google Play.
How can Halo Light improve its App Store Optimization?
Based on this audit, Halo Light should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Halo Light.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.